Tono de Marca

Aspirational, Authentic, and Passionate

Valores de Marca

• •Individuality and Uniqueness
• •Quality Craftsmanship
• •Connection to Nature
• •Accessible Luxury

Mejores Prácticas

• •Always Circle Back to the "Naturally Different" Core: Every piece of copy, from a product description to a social media post, should reinforce the central idea of uniqueness derived from nature. Use words like "one-of-a-kind," "unique grain," "individual," and "hand-crafted."
• •Tell the Founder's Story: Weave the narrative of the brand’s origin—inspiration from Hanbury Woods, the Kickstarter journey—into "About Us" pages, blog posts, and occasional social content. This reinforces authenticity and passion.
• •Balance Technical Specs with Emotional Appeal: When mentioning technical features like a "Swiss Sellita SW200-1 movement" or "sapphire crystal," immediately translate it into a customer benefit (e.g., "the reliable, beating heart of your watch" or "for a crystal-clear view that resists scratches").
• •Maintain a Visual-Verbal Synergy: Ensure the photography and visual branding align with the written tone. Images should be clean, highlight natural textures, and evoke a sense of calm, craftsmanship, and connection to the outdoors. The copy should then reflect this aesthetic.
• •Emphasize Values in All Communications: Regularly mention the commitment to sustainability (planting trees) and the use of responsibly sourced materials. This is not just a feature but a core part of the brand's identity and should be a consistent thread in the brand story.

Percepción Social

Based on launch-era articles and the brand's self-presentation, Hanbury is perceived as an innovative and independent British watch brand. It is seen as an entrepreneurial success story that offers a unique product for those who value both nature-inspired design and quality watchmaking components. The defining feature that captures public attention is the use of real wood for the dials, making each piece one-of-a-kind. While initial interest was strong, its current perception is likely that of a niche brand with a dedicated but small customer base.

Ejemplos de Copy

• •Your Story is Unique. Your Watch Should Be, Too. Forged from stainless steel and featuring a hand-crafted dial of natural maple wood, no two Hanbury watches are the same. Each timepiece carries the unique grain of the forest it came from, powered by a precise Swiss movement. Wear something that’s as individual as you are.
• •British Design Meets Natural Soul. Inspired by the ancient woods of Worcestershire, the Hanbury Automatic is a tribute to the wild beauty of nature. Its heart is a Swiss-made automatic movement; its face, a slice of sustainably sourced oak. This is more than a watch. It’s a piece of the outdoors, crafted for your wrist.
• •The Watch on a Mission. Look good, do good. With every Hanbury watch you purchase, we partner with Trees for the Future to plant five trees, helping to revitalize degraded lands. It’s our commitment to the planet that inspires our designs.
• •Luxury That Doesn’t Yell. It Whispers. True elegance is found in the details. The quiet reliability of a Swiss movement, the smooth feel of sapphire crystal, and the subtle, organic pattern of a walnut dial. Hanbury offers timeless sophistication for the discerning individual.
• •From Kickstarter to Your Collection. We started with a simple idea: a beautifully crafted watch that was truly different. Thanks to a community of believers, Hanbury came to life. Join our journey and experience the fusion of innovative design and classic watchmaking.