Brand Tone

Inspirational & Creative, Approachable & Friendly, Empowering & Enabling, Elegant & Design-Conscious, Helpful & Educational

Brand Values

• •Accessibility & Inclusivity
• •Innovation & Clever Design
• •Quality & Durability
• •Beauty & Aesthetics
• •Creativity & Self-Expression
• •Heritage & Expertise
• •Community

Best Practices

• •Focus on "Enabling Creativity": Consistently frame the products as tools that unlock the user's own creative potential, rather than just being functional items. Use words like "discover," "unleash," "craft," "create," and "imagine."
• •Emphasize Simplicity and Ease: Reiterate how Hanataba makes complex techniques accessible to everyone, regardless of experience. Use phrases like "effortless," "simple twist," "easy to use," "no experience needed."
• •Maintain an Inspirational and Positive Voice: Infuse copy with a sense of joy, beauty, and the satisfaction of creation. Use uplifting language and focus on the beautiful results users can achieve.
• •Subtly Weave in Heritage and Design: Reference the Scandinavian design and Japanese (Ikebana) inspirations where appropriate to reinforce quality, thoughtfulness, and a unique aesthetic. This adds depth and credibility.
• •Foster Community and Share Knowledge: Use inclusive language ("we," "us," "your floral journey"). Encourage interaction and position the brand as a helpful resource by offering tips, recipes, and tutorials. This builds loyalty beyond the product itself.

Social Perception

Innovative Problem-Solver, Quality Product, Enabler of Creativity, Trustworthy Brand, Aesthetically Pleasing, Good Value

Copy Examples

• •Unlock your inner florist. ✨ With Hanataba, creating breathtaking spiral bouquets is as simple as a gentle twist. Scandinavian design meets floral artistry, made for *everyone*. What will you create today? #HanatabaOriginal #FlowerMagic #DIYBouquet #ScandinavianDesign #EffortlessElegance
• •Tired of droopy, lifeless bouquets? Discover the Hanataba secret! Our innovative Bouquet Twister, born from three generations of Swedish floristry, lets you craft professional-looking arrangements in minutes. Perfect for gifting, home decor, or just because. Tap to bring beauty home! [Shop Now Button] #Hanataba #FlowerArranging #HomeDecor #CreativeBlooms #FloralDesignMadeEasy
• •Experience the joy of effortless floral design. The original Hanataba Bouquet Twister empowers you to transform simple stems into stunning, spiraled masterpieces. Inspired by professional florist techniques and the timeless elegance of Ikebana, this Swedish-designed tool is your partner in creativity, whether you're a budding enthusiast or a seasoned pro. Add volume, structure, and a touch of magic to every bouquet.
• •New Bouquet Recipe Inside! + Tips for Long-Lasting Blooms with Hanataba 🌷 (Email Body Excerpt): Hello flower lover! At Hanataba, we believe everyone deserves to experience the delight of creating something beautiful. This week, we're sharing an exclusive recipe for a vibrant spring bouquet using your Hanataba, plus our top tips for keeping your arrangements fresh and lovely for longer. Let's get creative together! [Link to Blog/Recipe]
• •Your toolkit for floral artistry. ✨ Hanataba's Scandinavian-designed Bouquet Twisters and Kenzan flower frogs make creating stunning Ikebana-inspired arrangements a breeze. Simple, elegant, and oh-so-satisfying. Pin this for your next floral project! #Hanataba #FloralTools #Ikebana #ScandinavianHome #FlowerArrangementIdeas #DIYFlowers