Tono de Marca

friendly, educational, and encouraging

Valores de Marca

• •Self-Care and Well-being
• •Authenticity and Trust
• •Efficacy and Simplicity
• •Education and Empowerment
• •Community and Accessibility

Mejores Prácticas

• •Lead with "You": Frame your copy around the customer's needs, questions, and aspirations. Use "You" and "Your" to make the conversation feel personal (e.g., "Your journey to glowing skin," instead of "Our products create glowing skin").
• •Balance Education and Emotion: While educating on ingredients is key, always connect the facts back to a feeling or benefit. Instead of just "Contains Hyaluronic Acid," write "Hydrates from within for that plump, bouncy feel." Beauty purchasing is driven by both logic and emotion.
• •Maintain a Consistent Voice, Adapt the Tone: The core brand voice is friendly and encouraging. This should remain consistent. However, adapt the tone for the platform. Be slightly more professional and descriptive on the website, more engaging and community-focused on Instagram, and more energetic and casual on TikTok.
• •Create a "Word Bank": Develop a list of on-brand words and phrases. For Hana Moshy, this might include words like: glow, radiant, nourish, journey, ritual, companion, self-care, simple, effective, gentle, healthy skin, happy skin. This helps ensure consistency across all written content.
• •Use Questions to Drive Engagement: Actively invite conversation in your social media posts. Questions like "What's your biggest skin concern?" or "Have you tried this ingredient before?" encourage comments, build community, and provide valuable customer insights.

Percepción Social

reliable and helpful source for Korean cosmetics in Chile. Customers appear to trust the authenticity of the products and value the personalized advice offered. The brand's responsiveness to comments and questions reinforces a positive perception of its customer service. The consistent and aesthetically pleasing online presence contributes to an image of professionalism and passion for the products they sell. They are seen as a dedicated local business that brings sought-after global products to the Chilean market.

Ejemplos de Copy

• •Tired of dull skin? ✨ Say hello to your new secret weapon! The Anua Heartleaf LHA Moisture Peeling Gel has arrived at Hana Moshy. 🌿 This gentle exfoliator lifts away impurities without irritation, revealing the radiant skin beneath. It’s your weekly reset button in a bottle. Ready to glow? Tap to shop!
• •Unlock timeless beauty with a blend of tradition and science. The Beauty of Joseon Revive Serum is more than just a treatment; it's a ritual of self-love for your skin. Powered by revitalizing Ginseng and reparative Snail Mucin, this formula works to diminish fine lines, restore elasticity, and deeply hydrate. Let this serum be your daily companion for a firm, nourished, and eternally youthful complexion.
• •Feeling Lost with K-Beauty? We Can Help. The world of Korean skincare is magical, but it can also be overwhelming. Where do you start? At Hana Moshy, we believe in routines that are simple yet effective. Get personalized advice and discover the perfect products for *your* skin. Start your journey to happy, healthy skin with us today. Message us for a free consultation!
• •Another order of glowing skin heading out! 💖 We see your favorites—COSRX, SKIN1004, and some Peripera for a pop of color! Thank you for trusting Hana Moshy with your routine. Who’s next? 😉 #kbeauty #skincarechile #hanamoshy #packingorders #asmr
• •✨ Inside: Your Weekend Self-Care Ritual, Simplified.