Brand Tone

Elegant & Artistic, Nature-Inspired & Appreciative, Personal & Passionate, Informative & Expert, Calm & Mindful, Luxurious & High-Quality

Brand Values

• •Beauty & Elegance
• •Sustainability & Responsibility
• •Artistry & Craftsmanship
• •Customer Connection & Shared Experience
• •Quality & Freshness
• •Passion & Dedication
• •Attention to Detail

Best Practices

• •Embrace Elegant & Evocative Language: Use descriptive adjectives and adverbs that convey sophistication, artistry, and the sensory experience of flowers (e.g., "ethereal," "meticulously crafted," "harmonious blend," "serene," "breathtaking").
• •Weave in Values Naturally: Subtly integrate brand values like sustainability ("consciously created," "mindfully sourced"), artistry ("handcrafted," "bespoke design"), and the Japanese inspiration ("Zen-inspired," "Ikebana principles") without being overly didactic.
• •Maintain a Calm, Appreciative, and Slightly Formal Voice: Avoid overly casual slang or overly aggressive sales language. The tone should feel respectful, warm, and deeply appreciative of both the flowers and the customer.
• •Focus on Storytelling and Emotion: Connect with the audience by highlighting the meaning, passion, and personal experiences associated with flowers – whether it's for a wedding, a gift, or a workshop. Emphasize creating "unforgettable moments."
• •Ensure Visual and Textual Harmony: The sophisticated and artistic tone of the copy must be consistently reflected in the high-quality, aesthetically pleasing visuals used on the website and social media. The words should enhance the beauty seen in the images.

Social Perception

Highly Professional & Talented, Excellent Customer Service, Unique & Artistic, Trustworthy & Reliable, Valued for Workshops, Eco-Conscious (Emerging Perception)

Copy Examples

• •Hanako Flowers: Where Japanese Artistry Meets Nature's Ephemeral Beauty. Discover breathtaking arrangements, mindfully crafted.
• •Immerse yourself in the serene world of Ikebana. Our 'Tomodachi' workshop is more than a class; it's a shared journey into the heart of floral design, guided by our passionate artisans. Create, connect, and find calm.
• •Your love story, told in blooms. At Hanako, we meticulously craft unforgettable floral narratives for your most cherished day. From the delicate scent of your bouquet to breathtaking venue transformations, every detail is infused with elegance and personal meaning. Let us bring your vision to life, sustainably and spectacularly.
• •The 'Sakura Dream' Bouquet: A whisper of spring, captured in a harmonious blend of blush peonies and delicate ranunculus. Each stem is thoughtfully selected for its seasonal beauty, artfully arranged to evoke a sense of tranquility and effortless grace. A truly luxurious gift, consciously created.
• •Golden hour hues reflecting on this bespoke centrepiece. We believe every petal has a story, and every arrangement is an opportunity to create a moment of pure, natural elegance. What stories do your favourite flowers tell? #HanakoFlowers #JapaneseInspiredFloristry #SustainableLuxury #ArtOfFlowers