Brand Tone

Passionate & Enthusiastic, Accessible & Global, Personal & Independent, Informative & Straightforward

Brand Values

• •Love for Literature (especially Indonesian editions)
• •Accessibility
• •Entrepreneurial Spirit
• •Customer Service (implied)

Best Practices

• •Maintain Enthusiasm: Let your love for books, especially Indonesian editions, shine through in all communications. Use descriptive language that conveys excitement about new arrivals, beautiful covers, or the joy of reading.
• •Be Personal and Approachable: Continue to share the story and passion behind Hanabooktopia. Use "we" and address customers in a friendly, direct manner. Consider occasional "behind the scenes" or founder's pick content.
• •Emphasize Global Connection: Regularly remind customers of the international shipping and the brand's role in connecting readers worldwide with Indonesian editions. This reinforces accessibility and a welcoming nature.
• •Keep Information Clear and Helpful: Ensure product descriptions, shipping information, and any customer service interactions are straightforward, detailed, and helpful, reflecting the informative tone seen on the website.
• •Visually Align: Ensure that the visuals used (especially on Instagram) reflect the beauty and uniqueness of the Indonesian editions. High-quality images of books, perhaps with an aesthetic that feels like a "book utopia" (cozy, inspiring), will reinforce the brand's name and values.

Social Perception

Niche Provider, Appreciated by its Target Audience, Resource for Specific Editions, Small Business Charm

Copy Examples

• •Discover the stunning Indonesian editions of your favorite reads. At Hanabooktopia, we bring the unique beauty of Indonesian cover art and special printings directly to your doorstep, wherever you are in the world. Explore a new world of books today!
• •Craving that special Indonesian version of a beloved book? Hanabooktopia bridges the distance! We're your dedicated online bookstore for Indonesian editions, shipping globally. Find your next treasure with us.
• •From our bookshelf to yours, with love. Hanabooktopia was born from a passion for books and a dream to share the unique charm of Indonesian editions. Join our community of global readers.
• •Just In! Get the Indonesian edition of [Book Title] now at Hanabooktopia. International shipping available. Secure your copy of this highly anticipated release!
• •Welcome to Hanabooktopia – your personal haven for discovering captivating Indonesian book editions. We believe every book is a journey, and we're here to help you find your next adventure. Happy reading!