Brand Tone

Friendly, Approachable, and Practical

Brand Values

• •Comprehensive Variety
• •Customer-Centric Service
• •Accessibility
• •Community Focus

Best Practices

• •Prioritize "Friendly Helper" Language: Always use warm, inviting, and straightforward language. Avoid industry jargon or overly technical terms. Frame copy around being a helpful guide (e.g., "Find your perfect shade," "Everything you need for...").
• •Focus on Variety and Convenience: Consistently reinforce the "one-stop-shop" value proposition. Use phrases like "from head to toe," "all your favorites in one place," and "your complete beauty solution" to remind customers of the extensive selection.
• •Lead with the Benefit: Structure product descriptions to answer the customer's question: "What's in it for me?" Instead of just listing features, start with the positive outcome (e.g., "Get fuller lips with our plumping gloss," or "Achieve a flawless look with our 48-hour hold edge control").
• •Engage with the Community Directly: When responding to comments or reviews on social media, maintain the friendly and practical tone. Thank customers for their feedback, answer questions clearly, and reflect the positive in-store experience online.
• •Let the Products (and Customers) Shine: Use clear, attractive visuals of the products. Encourage and share user-generated content (with permission) to build a sense of community and show real-world applications of the products, reinforcing the brand's practical and accessible nature.

Social Perception

The public perceives Han's Beauty Supply as a reliable and well-stocked local beauty resource. They are seen as a dependable online retailer with fast shipping and friendly service, primarily recognized for their vast catalog of beauty products.

Copy Examples

• •✨ Your new look is calling! ✨ Introducing our latest collection of lace front wigs. Whether you want sleek and straight or bold and curly, we’ve got the style you've been dreaming of. Stop by the store or tap the link in our bio to find your perfect match. #HansBeauty #WigCollection #AllYourBeautyNeeds
• •Why shop around? 🤔 From vibrant hair color and braiding supplies to the perfect lashes and accessories, Han's Beauty Supply has it all in one friendly spot! Come see our huge selection in Church Point or get it all delivered to your door. Your beauty journey just got a whole lot easier. #OneStopBeautyShop #FriendlyService
• •Everything you need, all in one place. Welcome to Han's Beauty Supply—your friendly, user-friendly store for hair, cosmetics, and so much more!
• •Watch this edge control work its magic! ✨ No white residue, just a 48-hour extreme hold to keep you looking flawless all day. Get yours now! 💖 #EdgeControl #BeautyHacks #HansBeautySupply
• •Don't Miss Out! Your Favorite Beauty Essentials Are On Sale!