Brand Tone

Relaxed and Inviting, Authentic and Handcrafted, Ethical and Conscious, Friendly and Approachable, Playful and Humorous (on TikTok), Knowledgeable and Passionate

Brand Values

• •Quality Craftsmanship
• •Ethical Sourcing & Fair Trade
• •Customer Comfort & Relaxation
• •Authenticity & Tradition
• •Community
• •Sustainability

Best Practices

• •Embrace "Relaxed Expertise": Always communicate from a place of knowledge and passion for hammocks, but keep the language accessible, warm, and inviting. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Weave in Ethical Storytelling: Regularly and naturally incorporate mentions of the handmade process, Mayan artisans, fair trade principles, and B Corp status. This isn't just a feature; it's a core part of the Hamuhk identity.
• •Prioritize "Comfort & Escape" Language: Use words and phrases that evoke feelings of relaxation, tranquility, personal retreat, and well-being. Focus on the experience the hammock provides.
• •Be Genuinely Friendly and Helpful: Whether in product descriptions, customer service responses, or social media captions, maintain an approachable, helpful, and positive tone. Mirror the positive customer service experiences often reported.
• •Adapt to the Platform, but Stay True to Core Values: While TikTok can be more playful and Instagram more aesthetic, the underlying values of quality, craftsmanship, and ethical practices should always be subtly present or easily accessible. Ensure the humor or trendiness doesn't overshadow the brand's core identity.

Social Perception

High-Quality Products, Ethical Brand, Good Customer Service, Relaxation and Lifestyle, Potential Durability Concerns (Snagging), Trusted Local Business (Vancouver)

Copy Examples

• •Unwind in Artistry. ✨ Introducing the [New Hammock Name] – handwoven with generations of Mayan skill and the promise of pure relaxation. Every thread tells a story of fair trade and dedication to comfort. Find your perfect escape. #Hamuhk #HandmadeHaven #EthicalComfort
• •It's more than a hammock. It's a connection. We're proud to partner with over 800 Mayan weaver families, ensuring fair wages and preserving an incredible craft. When you choose Hamuhk, you choose to support tradition and empower communities. Learn more about our weavers on the blog. [Link] #FairTradeFootprint #HamuhkValues #WovenWithPurpose
• •Your everyday escape is waiting. Sink into the unparalleled comfort of a Hamuhk Hangout Chair and let the day's stress melt away. Handcrafted for ultimate relaxation, designed to be your favorite spot. Where will you hang yours? #MyHamuhkMoment #RelaxationStation #GranvilleIslandGem
• •Built for Bliss, Designed for Life. Our Thick Weave hammocks offer incredible comfort and enhanced durability for everyday lounging. While all our handwoven treasures appreciate gentle care (watch out for those sneaky buttons!), the robust nylon of our Thick Hangout Chairs is ready for more of life's moments. #HamuhkCare #DurableComfort #HangoutTips
• •Attempting to adult today but the hammocks are calling... 😂 Come test-fly your new happy place at our Granville Island store! We promise it's (mostly) serious business. 😉 #HamuhkLife #GranvilleIsland #OfficeVibes #HammockComedy #Vancouver