Brand Tone

Spiritual & Reverent, Artisanal & Craft-Focused, Personal & Co-creative, Connected & Earthy, Authentic & Sincere

Brand Values

• •Spirituality & Intention
• •Craftsmanship & Quality
• •Co-creation & Personalization
• •Connection (to Self, Nature, Spirit)
• •Respect (for Materials, Traditions, Clients)
• •Authenticity

Best Practices

• •Embrace Evocative Language: Use words that inspire feeling, connection, and a sense of the sacred. Think "journey," "spirit," "intention," "sacred," "co-create," "elemental," "woven," "imbued."
• •Tell the Story, Not Just the Features: Focus on the meaning, the process, and the connection a hat offers, rather than just its materials or shape (though these are important supporting details). Every hat has a potential story.
• •Maintain a Reverent and Respectful Voice: Whether discussing materials, traditions, or client intentions, the tone should always be one of deep respect and sincerity. Avoid overly casual, flippant, or purely transactional language.
• •Highlight the Co-creative Process: Consistently remind the audience that they are part of the creation. Use terms like "your vision," "co-create with us," "share your story," to emphasize this collaborative and personal aspect.
• •Connect to Deeper Values: Always tie the products back to the core values of spirituality, craftsmanship, connection, and authenticity. Ensure the copy reflects a purpose beyond commerce, aiming to provide something truly meaningful.

Social Perception

Niche & High-End, Artistic & Unique, Spiritually Resonant, Trustworthy & Skilled, More than a Product

Copy Examples

• •Each Hampui hat is born from a conversation, a dream, a whisper of intention. Crafted with beaver fur felt and adorned with symbols of your journey, this Open Crown is more than a hat; it's a sacred companion, ready to walk with you. What story will your Hampui tell? #HampuiHats #MedicineHat #IntentionalCraft #SacredAdornment #SpiritPath
• •At Hampui Hats, we believe a hat is a vessel for the spirit. It's an ancient tradition, a way to honor the self and the sacred. We co-create these medicine hats with you, weaving your intentions, prayers, and stories into every fiber. Return to your essence. Wear your spirit.
• •Seeking more than just an accessory? Discover Hampui Medicine Hats. Each piece is a unique, co-created work of art, imbued with your personal intentions and handcrafted with reverence. Begin your journey to a hat that mirrors your spirit. [Link to Consultation Page]
• •The 'Condor's View' Fedora: Fashioned from sustainably sourced rabbit fur felt, this hat embodies vision and clarity. Its wide brim offers shelter, its form a connection to the expansive sky. Let us tailor the Condor's View with your unique symbols and intentions, creating a powerful ally for your path.
• •Crafting Your Sacred Story: A New Hampui Hat Is Waiting (Body snippet): Dear [Name], We've been sourcing new, ethically harvested beaver felts, their rich textures holding the quiet wisdom of the wild. Imagine your intentions, your personal symbols, carefully steamed and shaped into a companion for your journey...