Brand Tone

Friendly, Welcoming, Fun, Engaging, Empowering, Supportive, Creative, Inspiring

Brand Values

• •Creativity
• •Community and Connection
• •Customer Experience/Fun
• •Empowerment
• •Personalization/Uniqueness
• •Quality

Best Practices

• •Use Inclusive and Encouraging Language
• •Emphasize the "Fun" and "Social" Aspects
• •Focus on Empowerment and Accomplishment
• •Maintain a Conversational and Approachable Voice
• •Showcase Personalization and Creativity

Social Perception

Positive and Fun Outlet, Accessible Creativity, Great for Groups and Parties, Supportive Staff, Good Value, Community Contributor

Copy Examples

• •Unleash your inner artist and create a beautiful, personalized wood sign! No experience? No problem! Our friendly instructors will guide you every step of the way. Grab your friends, bring your favorite sips, and get ready to Hammer, Stain, and Laugh!
• •Looking for a unique team-building event or a memorable girls' night out? At Hammer & Stain, we provide the fun, the supplies, and the guidance. You bring the creativity (and maybe some wine!). Book your private pARTy today!
• •Transform your home with decor that’s uniquely YOU. Join a Hammer & Stain workshop and discover how easy and enjoyable it is to create a custom piece you’ll cherish for years. Your masterpiece awaits!
• •From rustic signs to personalized gifts, Hammer & Stain is your happy place for DIY. We believe everyone has a creative spark – let us help you ignite it in a fun, supportive, and welcoming studio. What will you create?
• •Paint, laugh, and create lasting memories (and decor!). Our workshops are designed for all skill levels. We handle the mess, you handle the fun. Sign up for a workshop or book a private event and let's make something amazing together!