Brand Tone

Knowledgeable & Expert, Helpful & Supportive, Practical & Straightforward, Trustworthy & Reliable, Approachable & Friendly

Brand Values

• •Quality
• •Australian Made & Owned
• •Heritage & Experience
• •Customer Focus & Service
• •Expertise & Knowledge Sharing
• •Comprehensive Range

Best Practices

• •Educate, Don't Just Sell: Focus content on providing value through expert advice, how-to guides, and product knowledge. This reinforces the knowledgeable and helpful aspects of the tone. (e.g., "Learn how to maintain your treated timber products" - YouTube video).
• •Be Approachable and Human: Use clear, straightforward language. Incorporate a friendly and supportive voice, especially in customer service interactions and social media. The owner's presence in videos is a good example of this.
• •Highlight Heritage and Trust: Consistently mention the company's long history, Australian ownership, and commitment to quality. This builds credibility and reinforces trustworthiness. (e.g., "A family business for 75 years..." on website).
• •Show, Don't Just Tell (Practicality): Use visuals (photos and videos) to demonstrate product use, project ideas, and quality. This appeals to the practical nature of DIYers and tradespeople. (e.g., Numerous product review and "Workshed" videos).
• •Maintain Clarity and Simplicity: Avoid overly technical jargon where possible, or explain it clearly. Ensure information is easy to find and understand across all platforms, from the website to social media captions. (e.g., FAQ section on website).

Social Perception

Positive: Customers generally perceive Hammersmith as a reliable source for quality DIY and building products, particularly timber items and specialty hardware. Helpful Resource: Valued for their expert advice, instructional videos, and customer service. Trusted Supplier: Seen as a long-standing, knowledgeable Australian business. Good for Specific Needs: Customers appreciate finding items they can't easily source elsewhere. Fair Pricing & Delivery: Online ordering is considered simple, and postage costs reasonable.

Copy Examples

• •Headline: Build it Right, Build it for Life. With Hammersmith. Body: For over 75 years, Hammersmith has been the trusted partner for Aussie builders and DIY heroes. From quality timber to the toughest tools, get everything you need for projects that last. Australian owned, expert advice guaranteed.
• •Headline: Your Project, Our Expertise. Body: Stuck on a tricky build? Our Hammersmith DIY YouTube channel is packed with expert tips and how-to guides. And if you need more, our friendly team is always ready to help you find the perfect solution. Let's get it done, together.
• •Headline: Quality That’s Nailed On. Body: Don’t settle for second best. Hammersmith delivers premium, locally manufactured building supplies and hardware across Australia. For a finish you can be proud of, start with Hammersmith.
• •Headline: From Little Fixes to Big Dreams. Hammersmith Has You Covered. Body: Whether it’s a weekend DIY or a major trade job, find all your essentials at Hammersmith. We offer a huge range, great value, and the know-how to back it up. Shop online or visit us in Adelaide.
• •Headline: 75 Years of Aussie Craftsmanship, At Your Fingertips. Body: As a family-owned Australian business since 1946, we know what goes into a great build. Explore our extensive range of timber, tools, and hardware online. Quality products, delivered nationwide.