Brand Tone

Friendly and Welcoming, Enthusiastic and Fun, Community-Oriented, Encouraging and Supportive, Creative and Inspiring

Brand Values

• •Creativity and Self-Expression
• •Fun and Enjoyment
• •Connection and Community
• •Quality and Personalization
• •Accessibility and Inclusivity
• •Local Focus

Best Practices

• •Embrace Enthusiasm: Use positive and energetic language. Incorporate exclamation points and emojis (where appropriate for the platform) to convey excitement.
• •Be Welcoming and Inclusive: Write as if you're talking to a friend. Use phrases like "you," "we," and "us" to create a sense of connection. Emphasize that all skill levels are welcome.
• •Focus on the Experience, Not Just the Product: Highlight the fun, the social aspect, and the joy of creating, in addition to the beautiful item they'll take home.
• •Keep it Local: Mention Tooele and connect with local happenings or sentiments when relevant to reinforce the community feel.
• •Use Clear, Simple Language: Avoid jargon. Make instructions and descriptions easy to understand for everyone. The goal is to be approachable and helpful.

Social Perception

Positive and Engaging, A Go-To for Creative Fun, Supportive of Beginners, Community Contributor

Copy Examples

• •Instagram Post (New Workshop): "Unleash your inner artist! ✨ Join us this Saturday for our [Workshop Name] workshop and transform a blank canvas into a personalized masterpiece you'll adore. No experience? No problem! We'll guide you every step of the way. Grab your besties, some sips, and let's make some memories! Link in bio to book your spot! #HammerAndStainTooele #DIYFun #TooeleEvents #GirlsNightOut #CreateAndSip"
• •Facebook Ad (Private Parties): "Looking for a unique way to celebrate? 🎉 Host your next birthday, bridal shower, or team-building event at Hammer & Stain Tooele! We provide the supplies, the fun, and the cleanup – you just bring your crew and your creativity. Let's plan your unforgettable DIY party! Send us a message to learn more! #DIYParty #TooeleUT #PrivateEvents #CraftyFun #HammerAndStain"
• •Website Homepage Snippet: "Welcome to Hammer & Stain Tooele – your happy place for DIY creativity! From instructor-led workshops to take-home kits, we make it easy and fun to create beautiful, personalized home decor. Come alone or with friends, and let's get crafty!"
• •Email Newsletter Subject Line: "🎨 Get Ready to Create, Tooele! New Workshops & Fun Inside! Email Body Snippet: Hey Crafty Friend! Get ready to spark your creativity with our latest lineup of workshops at Hammer & Stain Tooele! Whether you're looking to make a unique gift, spruce up your home decor, or just enjoy a fun afternoon out, we've got something for everyone. Our studio is all about good times, great friends, and gorgeous projects. See what's new and book your spot today!"
• •Promotional Flyer Headline: "Your Next Creative Adventure Awaits at Hammer & Stain Tooele! Fun, Friends & Fab DIY Projects."