Brand Tone

Friendly and Welcoming, Creative and Fun, Helpful and Guiding, Community-Oriented

Brand Values

• •Creativity and Self-Expression
• •Fun and Enjoyment
• •Inclusivity/Accessibility (for all skill levels)
• •Customer Support and Guidance
• •Creating Memories/Experiences
• •Quality Results

Best Practices

• •Focus on Fun and Ease: Always emphasize the enjoyable and accessible nature of the workshops. Use words like "fun," "easy," "guided," and "no experience necessary."
• •Be Welcoming and Inclusive: Address your audience in a friendly, approachable manner. Ensure your language makes everyone feel capable and welcome, regardless of their artistic abilities.
• •Highlight the "Experience": Position your workshops not just as a craft session, but as a social and memorable event. Use language that evokes shared enjoyment and the pride of creation.
• •Empower and Encourage: Use active, positive language that empowers customers and builds their confidence in their ability to create something unique and beautiful. Phrases like "you create," "your design," "personalized by you."
• •Keep it Enthusiastic and Helpful: Maintain an upbeat and supportive tone across all communications. Clearly explain processes and be readily available to answer questions, reflecting the in-studio instructor guidance.

Social Perception

Generally perceived very positively, great for groups, good for all skill levels, excellent customer service, fair price.

Copy Examples

• •Headline: Unleash Your Inner Artist! No Experience Needed. Body: Join us at Hammer & Stain KC for a fun-filled DIY workshop! We provide the tools, the guidance, and the good times. You just bring your creativity. Book your spot today!
• •Headline: Girls' Night Out Just Got a Makeover! Body: Grab your friends and get ready to laugh, create, and make something beautiful for your home. Our instructor-led workshops are the perfect way to unwind and connect. Wine welcome!
• •Headline: From Blank Wood to Beautiful Decor – You Can Do It! Body: Think you're not crafty? Think again! At Hammer & Stain KC, we guide you step-by-step to create a personalized piece you'll be proud to display. Fun for all skill levels guaranteed!
• •Headline: Create More Than Just Decor – Create Memories. Body: Looking for a unique party idea? Host your next birthday, bachelorette, or team-building event at Hammer & Stain KC. It's a social DIY experience everyone will enjoy!
• •Headline: Can't Make it to the Studio? We Bring the Fun to You! Body: Our Hammer @ Home kits have everything you need to get creative in the comfort of your own home. Perfect for a cozy night in or a crafty afternoon with the kids. Order yours today!