Brand Tone

Friendly & Welcoming, Community-Oriented & Inclusive, Passionate & Principled, Down-to-Earth & Authentic, Informative & Helpful

Brand Values

• •Sustainability
• •Local Sourcing & Support
• •Community Engagement
• •Healthy & Conscious Eating
• •Originality & Quality
• •Inclusivity & Welcoming Atmosphere
• •Adaptability & Resilience

Best Practices

• •Always Prioritize "Community": Frame messages around how products, services, or initiatives benefit or involve the local Hamilton and Colgate community. Use inclusive language ("we," "our community").
• •Highlight "Local" and "Sustainable" Authentically: Don't just state these values; tell the stories behind them. Feature local suppliers, explain specific sustainable practices, and show the impact.
• •Keep it Friendly and Approachable: Use a conversational, warm, and inviting tone. Avoid overly formal or corporate language. Contractions and occasional emojis (on social media) can enhance this.
• •Be Passionate and Genuine: Let the enthusiasm for good food, healthy living, and community well-being shine through. Authenticity resonates more than overly polished marketing speak.
• •Educate and Inspire: Share knowledge about products, nutrition, and sustainable living in a helpful, non-preachy way. Encourage positive action and celebrate small wins with your audience.

Social Perception

A Beloved Local Institution, Go-To for Healthy and Specialty Foods, Friendly and Helpful, Community-Focused & Ethical, Welcoming and Comfortable, Pioneering

Copy Examples

• •Sunshine in a basket! ☀️ Our shelves are bursting with fresh, local goodness thanks to our amazing partner farms. Swing by and taste the difference community-grown makes! #HamiltonWholeFoods #EatLocalNY #SupportLocalFarms #FreshAndFabulous #CommunityLove
• •Warm up your week with our legendary Curry Tofu! 🌱 Made fresh in our deli with a whole lotta love and the good stuff. Perfect for a quick lunch or an easy dinner. What's your favorite HWF deli treat? Let us know below! #HWFDeli #VegetarianEats #TasteOfHamilton #ComfortFood #SustainableKitchen
• •Good for You, Good for Hamilton. For over 30 years, we've been committed to bringing you the best natural foods while treading lightly on our planet. From near-zero food waste to supporting local, every choice makes a difference. [Learn More About Our Practices] #SustainableHamilton #LocalGoodness #Since1991
• •Just in! We're thrilled to welcome [Local Artisan Product Name] to the Hamilton Whole Foods family. Crafted right here in [Local Area], these [product description] are a true taste of our community's talent. Stop by for a sample this Saturday! #ShopLocal #ArtisanMade #NewAtHWF #CommunitySupport
• •Fill it up, cut down on waste! Our bulk section is packed with wholesome goodness. Bring your own containers (or use our compostable bags!) and join us in making Hamilton a little greener, one scoop at a time. #ZeroWasteLiving #BulkFoods #HamiltonWholeFoods #SustainableChoices #NotFancyForReasons