Brand Tone

Expert, Passionate, and Community-Focused

Brand Values

• •Uncompromising Quality
• •Education and Empowerment
• •Community and Partnership
• •Sustainability and Resourcefulness
• •Authenticity and Storytelling

Best Practices

• •Lead with the "Why"
• •Balance Expertise with Accessibility
• •Champion the Community
• •Emphasize Tangible Quality Markers
• •Maintain a Passionate and Positive Tone

Social Perception

Overwhelmingly positive, positioning them as a trusted, high-quality, and knowledgeable supplier in the woodworking community.

Copy Examples

• •This Black Walnut slab isn't just wood; it's a story written by nature. Salvaged from a storm-felled giant in the Pacific Northwest, its intricate grain tells a story of resilience. Kiln-dried and surfaced, it's now ready for its next chapter—as the heart of your next heirloom project. What story will you create? #HeirloomQuality #Woodworking #LiveEdge
• •Stop wasting time on improperly dried wood. Our vacuum kiln-dried slabs are guaranteed to be project-ready, giving you the stability and quality your high-end projects demand. We use these same slabs in our own custom builds. Trust the supplier that speaks your language. Explore our collection of premium, ready-to-work slabs. #ProfessionalWoodworking #KilnDried #HamiltonLeeSupply
• •Epoxy Masterclass: 3 Pro Tips for a Bubble-Free Finish. At Hamilton Lee Supply, we believe in empowering every maker. In this video, Brad shares three expert secrets we've learned over years of projects to achieve a flawless, glass-like epoxy finish every time. Have questions? Drop them in the comments—we're here to help you succeed! #EpoxyResin #WoodworkingTips #CommunityOfCrafters
• •A Story of Craftsmanship: Meet Our New Mappa Burls. We believe the best projects start with the best materials. This week, we’re proud to introduce a curated selection of Mappa Burl slabs, each with a unique character we’ve never seen before. Sourced through our trusted network of arborists and project-ready, these pieces are waiting for a true artisan. Come be a part of their story.
• •From fallen log... to forever piece. We rescue trees that would otherwise be sent to a landfill and give them a new purpose. Our mission is to serve, teach, and create with our community. What will you build? #SustainableWood #UrbanSalvage #Woodworking