Brand Tone

sophisticated, classic, and quality-focused

Brand Values

• •Craftsmanship
• •Quality
• •Style
• •Authenticity
• •Customer Excellence

Best Practices

• •Prioritize "Craftsmanship" in Storytelling: Always lead with the human element. Use words like "artisanal," "handmade," "heritage," and "detailed" to reinforce the value of the production process.
• •Embrace Elegant and Evocative Language: Use sophisticated adjectives that appeal to the senses. Instead of "looks good," use "elegant," "refined," "stylish," or "sophisticated." Describe the feel of the leather—"supple," "soft," "durable."
• •Let Customers Be Your Advocates: Continue to leverage authentic customer testimonials and stories. This builds trust and reinforces the brand's values from a relatable perspective. Frame these as "Real Stories, Authentic Steps."
• •Ensure Visual and Textual Harmony: Every image and video should reflect the classic and high-quality nature of the brand. Avoid generic stock photos or mismatched messaging (e.g., promoting formal shoes for running).
• •Create a Brand Lexicon: Develop a list of on-brand words (e.g., heritage, authentic, classic, modern, soul, craft) and off-brand words (e.g., cheap, fast, trendy, basic) to guide all copywriters and social media managers, ensuring consistency across all platforms.

Social Perception

The public and customer perception of Hamilton Footwear is largely positive. Customers frequently praise the products for being "súper suavecitos" (super soft), comfortable, and of excellent quality and design. The brand is seen as a reliable source for high-quality, stylish leather footwear. Repeat purchases are mentioned, indicating strong customer loyalty. The presence on well-regarded retail sites like Liverpool enhances its legitimacy and reach within its target market. There is little to no negative sentiment found in online reviews or forums. The main challenge appears to be a slight disconnect in messaging on platforms like TikTok, where the copy can be overly generic or slightly misaligned with the product's primary use case.

Copy Examples

• •The soul of our craft, in every stitch. We don't just make shoes; we honor a tradition of artisanal excellence. Discover the heritage behind every pair. #HamiltonFootwear #Handmade #LeatherCraftsmanship #ClassicStyle
• •Modern Design, Classic Soul. Experience the fusion of contemporary style and timeless craftsmanship. Our new collection is here.
• •Enduring Style. Exceptional Prices.
• •Crafted from a single piece of supple, full-grain leather, the 'Aurora' boot is a testament to minimalist elegance. Each pair is handmade by our artisans, ensuring a unique finish and unparalleled comfort that molds to you. A truly authentic step for the modern woman.
• •Find Your Authentic Step. Quality you can feel, style you can't ignore. Hamilton Footwear offers handcrafted leather shoes for every moment. Shop now for free shipping.