Brand Tone

Elegant & Sophisticated, Heritage-Rich & Authoritative, Passionate & Proud, Welcoming & Informative

Brand Values

• •Heritage & Legacy
• •Quality & Excellence
• •Innovation
• •Terroir-Driven Authenticity
• •Sustainability
• •Exceptional Visitor Experience

Best Practices

• •Leverage Heritage: Consistently reference the 'oldest commercial vineyard' status and the 1952 establishment date to reinforce authority and legacy.
• •Emphasize Quality and Craftsmanship: Use refined language that speaks to the meticulous care, skill, and high standards involved in their winemaking (e.g., 'precision,' 'hand-crafted,' 'exceptional,' 'finest').
• •Highlight the Unique Terroir: Frequently mention the chalk soil and its similarity to Champagne, explaining its importance for the wine's character.
• •Maintain Sophistication: Ensure the language is always elegant and avoids overly casual slang or colloquialisms. The voice should reflect the premium nature of the product.
• •Invite the Experience: Use inviting language that encourages visits for tours, tastings, and dining, painting a picture of a premium, enjoyable, and educational destination.

Social Perception

High-Quality Producer, Pioneering & Historic, Beautiful Destination, Innovative & Ambitious, Knowledgeable & Welcoming

Copy Examples

• •Sip a piece of history. Since 1952, Hambledon Vineyard, England's oldest commercial vineyard, has crafted exceptional sparkling wines from our unique chalk terroir. Discover the legacy in every bubble.
• •Elegance, redefined. Experience the artistry of Hambledon's award-winning English sparkling wines – meticulously shaped by nature, crafted by hand for unparalleled precision and taste.
• •Journey to the birthplace of English wine. Explore our historic vineyards, innovative gravity-fed winery, and indulge in a tasting of our finest cuvées. An unforgettable Hampshire experience awaits.
• •From Hampshire's chalk hills to your celebratory toast. Hambledon Vineyard offers a sparkling wine of distinct character and world-class quality, perfect for life's most cherished moments.
• •Discover the soul of English viticulture. At Hambledon Vineyard, passion meets heritage, resulting in sparkling wines that truly express the spirit of our land. Visit us and taste the tradition.