Brand Tone

Elegant & Sophisticated, Traditional & Heritage-Focused, Quality-Conscious & Artistic, Proudly Local (Yokohama)

Brand Values

• •Craftsmanship
• •Heritage
• •Quality
• •Beauty & Elegance
• •Authenticity

Best Practices

• •Emphasize Heritage & Storytelling: Consistently weave in the history of Yokohama silk, the company's longevity, and the narrative behind the traditional crafting process. Use phrases that evoke tradition, legacy, and time-honored techniques.
• •Use Elegant & Evocative Language: Choose words that convey sophistication, artistry, and quality (e.g., "exquisite," "meticulous," "lustrous," "heritage," "artisan"). Avoid overly casual slang or trendy jargon.
• •Highlight "Made in Yokohama" & Craftsmanship: Make this a recurring theme. Detail the aspects of craftsmanship, such as hand-printing or specific weaving techniques, to reinforce the value of the product.
• •Focus on Timeless Appeal: Position the scarves not just as fashion items, but as timeless pieces that transcend fleeting trends. Speak to their enduring beauty and classic style.
• •Maintain Visual-Textual Harmony: Ensure that the sophisticated tone of the copy is matched by high-quality, elegant imagery of the products and potentially the Yokohama scenery or traditional crafting process. Consistency across all communication is key.

Social Perception

High-Quality Souvenir/Gift, Symbol of Local Pride, Appreciation for Artistry, Niche Appeal, Limited Online Visibility

Copy Examples

• •Yokohama’s Enduring Elegance, Woven into Silk. Since 1927, Maruka has crafted scarves that carry the artistic soul of Yokohama. Experience the whisper of tradition and the touch of timeless quality.
• •Each Hamatora scarf is a testament to generations of craftsmanship. Hand-printed on the finest silk, our [Pattern Name] design captures the vibrant spirit of Yokohama, making it more than an accessory—it’s a piece of heritage.
• •Discover the art of Yokohama Traditional Scarf. Our commitment to quality and heritage shines in every thread. Wrap yourself in a story of Japanese craftsmanship. #YokohamaScarf #SilkArt #MadeInJapan #TimelessElegance #Hamatora
• •Rooted in the rich history of Yokohama, Hamatora by Maruka Co., Ltd. continues a legacy of exquisite silk scarf making. We honor traditional techniques to bring you wearable art that speaks of quality and refined taste.
• •Embrace the elegance of authentic Yokohama silk. Explore our collection and find a timeless treasure.