Brand Tone

friendly, traditional, trustworthy, and customer-focused

Brand Values

• •Quality
• •Customer Service
• •Tradition & Expertise
• •Community & Local Support
• •Convenience
• •Fairness

Best Practices

• •Emphasize 'Local' and 'Community': Reinforce the connection to Christchurch and the local area in your messaging. Talk about supporting local farmers.
• •Highlight Quality & Freshness: Consistently use terms that convey the superior quality of your meat (e.g., 'premium,' 'finest,' 'fresh,' 'locally sourced').
• •Maintain a Friendly & Approachable Voice: Use warm, welcoming language. Address customers directly and offer help and advice. Avoid overly formal or corporate jargon.
• •Showcase Expertise & Tradition: Refer to your experience, traditional methods (like dry curing bacon), and the knowledge of your butchers. This builds trust and differentiates you from larger, impersonal retailers.
• •Focus on Solutions & Convenience: Frame your services (online ordering, delivery, click and collect, home-kill processing) as ways to make customers' lives easier and provide them with exactly what they need.

Social Perception

Halswell Butchery is highly regarded by its customers and the local community. They are perceived as a reliable source of top-quality meat, often superior to supermarket offerings. Customers appreciate the personal touch, the friendly service, and the convenience they offer. They are seen as a trusted local business that cares about its customers and products.

Copy Examples

• •Headline: 'Your Local Experts in Quality Cuts. Taste the Halswell Butchery Difference.' Body: 'For over a decade, our family has been dedicated to bringing Christchurch the finest, locally sourced meats. From paddock to plate, experience the quality and friendly service that makes us your trusted neighbourhood butcher. Order online for convenient delivery!'
• •Social Media Post (image of sizzling BBQ): 'Fire up the Barbie! 🔥 Our premium sausages and steaks are ready to make your weekend sizzle. Pop in-store or get them delivered straight to your door. What are you grilling this weekend?'
• •Product Description (for Dry Cured Bacon): 'Real Bacon, Real Flavour. Our traditional dry-cured bacon means no added water, just pure, smoky goodness that crisps up perfectly every time. It’s how bacon should be. Try some today!'
• •Email Newsletter Snippet: 'Hello [Customer Name], Just a friendly reminder from your local butchers at Halswell! Planning your week's meals? Don't forget our fresh selection of [mention a weekly special or popular cut]. We're here to help with quality meat and a smile!'
• •Website About Us Snippet: 'More Than Just Meat. At Halswell Butchery, we're a family-run business passionate about quality and good old-fashioned service. We know our cuts, and we know our customers. Come on in, or let us bring the best to you.'