Brand Tone

Caring & Empathetic, Authoritative & Trustworthy, Reassuring & Supportive, Educational & Informative, Relatable & Community-Focused

Brand Values

• •Safety
• •Trust & Reliability
• •Empathy & Support
• •Education & Advocacy
• •Innovation
• •Community

Best Practices

• •Prioritize Safety in Messaging: Always lead with and reinforce the safety aspects of products and practices. Use clear, direct language when discussing safety guidelines.
• •Speak with Empathy and Understanding: Acknowledge the emotional journey of parenthood. Use warm, reassuring, and supportive language that resonates with new parents' anxieties and joys.
• •Maintain an Authoritative yet Accessible Voice: Provide expert information and advice in a way that is easy to understand and implement. Avoid overly technical jargon where possible, or explain it clearly.
• •Educate, Don't Just Sell: Focus on providing value through educational content related to safe sleep, baby care, and parenting. Position products as solutions that support these practices.
• •Be Consistent Across All Channels: While the style might adapt slightly for different platforms (e.g., more visual on Instagram, more professional on LinkedIn), the core tone of being caring, trustworthy, and safety-focused should remain consistent. Regularly review content to ensure alignment.

Social Perception

Trusted Leader in Safe Sleep, High-Quality Products, Go-To Brand for New Parents, Mission-Driven, Responsive

Copy Examples

• •Sleep soundly knowing they are. Our original SleepSack® wearable blanket replaces loose blankets for safer sleep, so you can both rest easier. #SafeSleep #HALOpeaceofmind
• •Keep them close, keep them safe. The HALO BassiNest® swivels 360° for ultimate closeness and convenience, all while maintaining a separate, safe sleep space for your baby. Because your peace of mind matters. #HALOBassiNest #SafeSleepMadeEasy
• •Navigating newborn sleep? You're not alone. Remember the ABCs of safe sleep: Alone, on their Back, in a Crib (or bassinet). We're here to help make every night a safer one. Find more tips on our blog. #HALOCares #ParentingSupport
• •Born from a promise to protect, HALO has been dedicated to safer sleep for babies for over 25 years. Every stitch, every design, every innovation is guided by one mission: to help your little one sleep safely. #HALOMission #SIDSawareness
• •Look at this little dreamer, cozy and safe in their HALO! We love seeing your precious ones enjoying our products. Share your #HALOBaby moments with us! Together, we're building a community of safe sleep champions. #HALOCommunity #UserLove