Brand Tone

Passionate & Idealistic, Informative & Confident, Premium & Elegant, Friendly & Engaging, Responsible & Transparent

Brand Values

• •Sustainability
• •Quality & Durability
• •Health & Safety
• •Integrity & Transparency
• •Social Responsibility
• •Innovation

Best Practices

• •Always Lead with Purpose: Remind the audience of HALM's core mission – reducing plastic waste and promoting sustainability. This passion should subtly underpin all communications.
• •Emphasize Quality and Origin: Consistently mention "Made in Germany" and the superior, specially developed, 100% recyclable glass to reinforce the premium and trustworthy nature of the product.
• •Educate, Don't Just Sell: Inform the audience about the benefits of glass over other materials (taste, hygiene, true recyclability) and the specifics of HALM's unique glass. Highlight the "Less Waste Initiative."
• •Use Elegant and Positive Language: Reflect the stylish nature of the product and the optimistic vision of a cleaner future. Avoid overly casual or alarmist tones. Focus on the positive impact of choosing HALM.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy consistently complements the high-quality, clean, and often aspirational imagery used on the website and social media. The language should evoke the same sense of elegance and eco-consciousness.

Social Perception

Positive & Respected, Effective Solution, Durable & Practical, Premium Product, Making a Difference

Copy Examples

• •Headline: Sip Sustainably. Taste Purely. HALM Glass Straws. Body: Elevate your everyday rituals with HALM. Crafted in Germany from 100% recyclable glass, our straws offer an untainted taste and a clear conscience. Join us in the movement against plastic waste, one beautiful sip at a time. #HALMSip #PureTasteLessWaste
• •Headline: Durability Meets Design. The Last Straw You'll Ever Need. Body: Experience the HALM difference. Our specially engineered glass straws are incredibly robust, dishwasher safe, and designed for a lifetime of enjoyment. Say goodbye to flimsy disposables and hello to sustainable German quality. #HALMDurable #GermanQuality
• •Headline: More Taste, Less Waste. That's the HALM Promise. Body: Why compromise? HALM glass straws are completely taste-neutral, ensuring you enjoy your drink exactly as intended. Plus, every set sold supports global clean-up initiatives through our Less Waste Initiative. Drink good, do good. #HALMCares #LessWasteInitiative
• •Headline: The Art of Conscious Sipping. Personalized by HALM. Body: Make your mark, sustainably. HALM offers elegant glass straws, customizable for your home, business, or special event. The perfect blend of eco-luxury and personal expression, proudly made in Germany. #HALMCustom #SustainableStyle
• •Headline: Beyond the Ban: Choose the Best. Choose HALM. Body: With single-use plastics on the way out, choose the truly sustainable, hygienic, and stylish alternative. HALM’s 100% recyclable glass straws are engineered for purity and longevity. Make the switch to a cleaner planet and a better drinking experience. #HALMTheOriginal #EcoChic