Brand Tone

professional, experienced, and service-oriented

Brand Values

• •Family-Owned and Operated
• •Experience and Expertise
• •Customer Service
• •Quality
• •Adaptability and Modernization

Best Practices

• •Emphasize Experience and Heritage: Always lead with the company's long-standing history and family-owned status. This builds immediate trust and credibility with B2B clients.
• •Maintain a Professional and Direct Tone: Avoid overly casual or humorous language. The copy should be clear, concise, and focused on the value proposition for the business customer (e.g., quality, reliability, efficiency).
• •Focus on "Solutions" not just "Products": Frame the offerings as solutions to the client's problems. For example, instead of "We sell safety gear," use "We provide comprehensive safety solutions to keep your team compliant and protected."
• •Highlight the B2B Partnership: Use language that positions Halftime Holdings as a partner, not just a vendor. Words like "partner," "team," "support," and "your success" reinforce this collaborative relationship.
• •Showcase Quality and Curation: Consistently mention the high standards for the brands and manufacturers you represent. This positions Halftime Holdings as a gatekeeper of quality in a crowded market.

Social Perception

The perception is that of a well-established, reliable, and behind-the-scenes supplier for other businesses. A testimonial from their Customer Service Manager, Linda Cooper, reinforces this, stating that their rebranding efforts resulted in a "more modern feel" and a "sleek, unified look." The company is perceived as a B2B entity, not a consumer-facing brand.

Copy Examples

• •At Halftime Holdings, we're more than a supplier; we're an extension of your team. As a family-owned business, we leverage decades of experience to bring you the highest quality products and unparalleled customer service. Let us handle the sourcing, so you can focus on your business.
• •For major retailers and promotional agencies, sourcing the right products is everything. Halftime Holdings connects you with premier Canadian and international manufacturers, ensuring every item meets your standards. Discover the difference that experience makes.
• •Stop juggling dozens of supplier emails. Our curated selection of top-tier athletic, safety, and promotional products simplifies your buying process. From Callaway to Ecorite, we are your single-source solution for quality and reliability.
• •Since 1979, Halftime Holdings has been dedicated to the success of our clients. Our deep industry expertise means we don't just supply products—we provide solutions that help your business thrive. Partner with us for a seamless and efficient supply chain.
• •We combine the traditional values of a family-run business with a modern, digital-first approach. Halftime Holdings is committed to adapting and innovating, making it easier than ever for you to access the products you need.