Brand Tone

Friendly, approachable, helpful, and value-driven.

Brand Values

• •Affordability/Value
• •DIY Empowerment
• •Australian Made/Local Support
• •Quality & Craftsmanship
• •Customer Service & Support
• •Style & Choice

Best Practices

• •Embrace "Harvey": Consistently use the friendly, helpful, and slightly folksy persona of Harvey Half Price, especially in direct customer communications, social media, and "how-to" content. This creates a recognizable and approachable voice.
• •Prioritize Value & Savings: Every piece of copy should, where appropriate, circle back to the core promise of affordability and "half price" or "factory-direct" savings.
• •Empower the DIYer: Use encouraging and simple language. Focus on ease of measurement and installation. Celebrate the customer's ability to achieve professional results themselves.
• •Highlight "Australian Made" (with transparency): Emphasize local manufacturing, as this is a key differentiator and value proposition. Be clear about which products this applies to if there are exceptions, to manage expectations given some customer feedback about imported goods.
• •Keep it Clear, Concise, and Action-Oriented: While friendly, the copy should be easy to understand and guide the customer towards the next step (e.g., "Order Free Samples," "Learn How to Measure," "Shop Now"). Avoid jargon where possible, or explain it simply.

Social Perception

Price-conscious consumers, DIY enthusiasts, mixed trust levels, perceived as a major online player, Harvey Mascot.

Copy Examples

• •Headline: Your Dream Windows, Half the Price. DIY & Save Big! Body: Why pay more? Get stunning, Aussie-made blinds, curtains, and shutters custom-built for your home. Our easy DIY guides make installation a breeze. Measure, click, and transform your space for less! Harvey says: "Give your windows the five-star treatment they deserve, without the five-star price tag!"
• •Social Media Post (Image: Stylish room with new blinds): Nailed it! 🙌 Another happy customer enjoying their beautiful new view, thanks to our easy-to-install roller blinds. Get the look, get the quality, and get it for HALF PRICE! Tap the link in bio to order your free samples and start your transformation. #HalfPriceBlinds #DIYSavings #AussieMadeBlinds #HomeRenovation
• •Email Subject: Harvey's Hottest Tip: Upgrade Your Home & Your Savings! Body: G'day DIYers! Harvey Half Price here. Ready to give your home a fresh new look without breaking the bank? Our custom-made window treatments are crafted right here in Australia, offering top-notch quality at prices that’ll make you smile. Plus, with our simple measure-and-install guides, you’ll feel like a pro in no time! Explore the range today.
• •Product Page Snippet (for a blockout blind): Sleep in, save big! Our [Product Name] blockout blinds offer complete privacy and light control, perfect for bedrooms and media rooms. Custom-made in Australia for a perfect fit, and designed for easy DIY installation. Enjoy hotel-style darkness at a half-price steal!
• •Retargeting Ad: Still thinking about those perfect blinds? Don't miss out on factory-direct savings! At Half Price Blinds, you get Aussie-made quality, custom sizes, and the satisfaction of a brilliant DIY job. Get your 6 free samples today and see the quality for yourself!