Brand Tone

Warm & Friendly, Artisanal & Passionate, Nostalgic & Sentimental, Trustworthy & Quality-Focused, Creative & Unique

Brand Values

• •Family & Togetherness
• •Craftsmanship & Quality
• •Creating Meaning & Memories
• •Authenticity & Tradition
• •Customer Satisfaction & Personalization
• •American Made & Small Business Pride

Best Practices

• •Emphasize 'Handmade' and 'Heirloom Quality': Consistently use words like 'handcrafted,' 'engraved,' 'artisanal,' 'heirloom,' 'keepsake,' and 'treasured' to reinforce the value of the products.
• •Tell the 'Family Story' Subtly: Weave in the narrative of being a family-run business inspired by their own children where appropriate, making the brand relatable and warm. Mentioning 'husband and wife team' or 'inspired by our little ones' can add a personal touch.
• •Focus on Moments and Memories: Frame products not just as items, but as ways to 'capture memories,' 'mark milestones,' or 'celebrate special moments.' Use evocative language that connects with customers' emotions.
• •Maintain a Friendly and Approachable Voice: Use welcoming language, address the customer directly (e.g., 'your home,' 'your unique story'), and encourage interaction (e.g., 'Let's create something beautiful together,' 'Share your photos').
• •Highlight Craftsmanship and Quality Details: When describing products, mention specific quality aspects like 'premium solid pine,' 'vintage letterpress,' or 'deeply engraved' to showcase the care and skill involved in their creation.

Social Perception

Highly Positive, Trusted Small Business, Makers of Special Heirlooms, Artisanal & Unique, Gift-Worthy

Copy Examples

• •Mark every precious inch with a story. Our handcrafted wooden growth charts are more than just rulers; they're heirlooms in the making, ready to capture the journey of your growing family. Lovingly engraved, just for you.
• •Bring warmth and personality to your haven. Each wooden sign from Half Pint Ink is handcrafted with care, designed to tell your unique story and add a touch of rustic charm that feels like home.
• •Begin your forever with an impression that lasts. Our vintage letterpress wedding invitations are crafted with love and timeless elegance, setting the perfect tone for your special day. Let's create something beautiful together.
• •From our family workshop to your home, we pour our hearts into every handmade piece. At Half Pint Ink, it's about celebrating life's sweetest moments with gifts that are made to be treasured for generations. What memory will you make today? #HalfPintInk #HandmadeWithLove #FamilyHeirlooms
• •Searching for a gift that speaks from the heart? Discover personalized treasures at Half Pint Ink – from custom growth charts for new arrivals to unique wooden signs that warm any home. Give a gift that’s as special as they are.