Brand Tone

Playful & Quirky, Authentic & Down-to-Earth, Community-Oriented & Supportive, Adventurous & Free-Spirited, Enthusiastic & Passionate

Brand Values

• •Originality & Creativity
• •Artisan Support & Local Sourcing
• •Community & Connection
• •Fun & Enjoyment
• •Sustainability/Resourcefulness
• •Wellness (with a cannabis focus)

Best Practices

• •Embrace the Pun (Playfully): Don't shy away from the "Half Baked" wordplay, but always use it in a way that is clearly fun and intentional, aligning with the quirky, cannabis-friendly nature of the brand. Avoid letting it sound accidental or unprofessional.
• •Channel the "Hippie Wanderer": Infuse copy with language that evokes freedom, adventure, creativity, and a connection to nature and community. Use words like "journey," "vibes," "handcrafted," "spirit," "explore," and "chill."
• •Keep it Authentic & Personal: Share the story of the bus and the founder. Use "I" and "we" to create a direct connection with the audience. Let Hannah's passion shine through.
• •Highlight Artisan & Local Values: Consistently mention the "handmade," "North American made," and "artisan-supported" aspects of the products. This reinforces a core brand value and appeals to conscious consumers.
• •Stay Visually and Verbally Cohesive: Ensure the language used in social media, website copy, product descriptions, and email marketing consistently reflects the playful, authentic, and adventurous tone established by the brand's visuals and origin story. Use emojis and hashtags that align with the brand's personality (e.g., 🚌✨✌️🌿).

Social Perception

Niche & Appealing to a Specific Subculture, Unique & Memorable, Positive (within its target audience), Potentially Misunderstood (by a broader audience), Founder-Driven

Copy Examples

• •All aboard the Vannah! 🚌✨ Our latest Half Baked Bus box is packed with handcrafted goodies and high vibes, curated to make your next adventure (or chill session) epic. Get fully baked with the best from North American artisans. #HalfBakedBus #VanLifeStoner #ArtisanGoods
• •Road-weary? ✨ Smooth on some Half Baked Bus calm. Our handmade CBD topicals are crafted with love, American CBD, and a touch of that free-spirit magic. Roll on good times. #CBDWellness #HandmadeLove #HippieHealing
• •Don't let your next event be half-baked! 😉 The Half Baked Bus rolls in the good times with unique budtending services, a bus photo booth, and stoner-friendly fun. Let's make your party legendary! #EventBudtending #WeedWedding #PartyBus
• •She's not just a bus, she's a whole vibe. ✌️ Vannah's the inspiration behind every unique piece we create and every journey we take. What adventures are you rolling into this week? #SkoolieLove #HalfBakedAdventures #MascotOnWheels
• •Half Baked Bus: Your stop for artisan goods, high vibes, and the spirit of the open road. 🚐💨 Shop unique, support local, live the hippie dream.