Brand Tone

personal, whimsical, and passionate

Brand Values

• •Creativity and Personal Expression
• •Passion for the Craft
• •Connection with Her Audience
• •Appreciation for Beauty and Nature
• •Authenticity

Best Practices

• •Lead with Passion and Emotion: Always frame descriptions and announcements around the *feeling* behind the art. Use evocative and emotional words like "love," "dreamy," "vibrant," and "magic" to describe products and the creative process, reinforcing the brand's core value of connecting color to emotion.
• •Use Storytelling: Every piece of art has a story. Whether it’s a social media post or a product description, share the inspiration, the reason for the color choice, or a small anecdote about its creation. This transforms a product into a personal and meaningful object.
• •Maintain a Personal, First-Person Voice: Write as Haley. Use "I," "my," and "me" to create a direct line of communication with the audience. This makes the brand feel like a conversation with the artist herself, not a faceless company.
• •Balance a Whimsical Tone with Educational Content: While the overall tone is whimsical and creative, provide tangible value by sharing tips, "hacks," and behind-the-scenes insights. This positions the brand as both inspiring and helpful, building a loyal community that feels invested in the artist's journey.
• •Incorporate a Call to Connection: End posts and communications with open-ended questions that invite engagement ("What does this piece make you feel?", "What should I paint next?"). This reinforces the brand’s community-focused value and encourages interaction beyond a simple "like."

Social Perception

Based on online presence and mentions, Haley Michelle Art is perceived as a talented and dedicated local artist. She is seen as an active participant in the Pacific Northwest art scene, with features as an "Artist of the Week" and involvement in local galleries and art walks. Her social media engagement, though still growing, shows a supportive community that is interested in her creative process. Followers and collaborators on platforms like TikTok view her as a skilled painter and a valuable member of the local creative community. The perception is that of an authentic artist building a business from a genuine passion, which fosters trust and admiration.

Copy Examples

• •From a thrifted find to wearable art. ✨ I poured all the sunny, golden-hour feelings into this piece, one brushstroke at a time. It’s more than just a flannel; it’s a story, a mood, a little piece of my passion you can take with you. Available now on the site. Who’s ready to wear their art out loud?
• •This piece is an ode to the magical light of the Pacific Northwest. I wanted to capture that fleeting moment when the sun breaks through the clouds and makes the entire landscape feel alive with energy. Using a rich palette and expressive strokes, 'Cascadian Light' is meant to bring a sense of wonder and vibrant emotion into your space. It’s a piece of my heart, born from a deep obsession with the colors of home.
• •Art tip! 🎨 Here’s a quick way to prep your paper without taping the front. A simple trick that makes a huge difference. What are your favorite studio hacks? Let me know! #haleymichelleart #arthacks #paintingtips #pnwartist
• •Come say hello! I’ll be at the Belltown Art Walk this Friday with a new collection of original paintings, prints, and hand-painted apparel. I can’t wait to share what I’ve been passionately working on and hear the stories these colors tell you. See you there! #belltownartwalk #seattleart #supportlocalart
• •✨ A little bit of magic, fresh from the studio…