Brand Tone

Professional and Technical, Reliable and Safety-Focused, Customer-Centric, Innovative and Forward-Looking

Brand Values

• •Customer First
• •Respect for the Individual
• •Passion for Excellence
• •Innovation
• •Safety
• •Quality and Reliability
• •Sustainability/Environmental Focus

Best Practices

• •Prioritize Technical Accuracy and Clarity: Given the nature of the products, all copy must be technically accurate, precise, and clearly communicate the benefits and features. Avoid jargon where possible or explain it for broader audiences.
• •Emphasize Safety and Reliability: These are core tenets of the Haldex brand. Consistently highlight how Haldex products contribute to safer vehicle operation and offer dependable performance. Use words like "robust," "reliable," "durable," and "secure."
• •Showcase Innovation and Forward-Thinking: Reflect Haldex's commitment to innovation by discussing advancements, future technologies (like electrification and autonomous driving support), and how the company is shaping the future of commercial transport.
• •Maintain a Professional and Authoritative Voice: The tone should always be professional, confident, and knowledgeable, befitting an industry leader with over a century of experience.
• •Incorporate Core Values: Subtly weave in the brand's core values like "Customer First," "Passion for Excellence," and "Respect for the Individual" into the messaging where appropriate, to reinforce the company culture and commitment.

Social Perception

A reputable, established manufacturer of critical safety components for commercial vehicles, known for quality and innovation.

Copy Examples

• •Engineered for Uptime. Built for the Road Ahead. Haldex braking and air suspension systems are the result of over a century of relentless innovation. We deliver the robust, technically superior solutions your commercial vehicles demand, ensuring safety and reliability mile after mile. Trust Haldex for parts that perform.
• •The Future of Commercial Vehicle Safety, Delivered Today. At Haldex, we're not just manufacturing parts; we're engineering the next generation of vehicle safety and efficiency. From advanced air disc brakes to intelligent air suspension, our solutions are driving innovation for a safer, greener, and more connected transport industry.
• •Your Partner in Excellence. Parts You Can Rely On. "Customer First" isn't just a slogan; it's our guiding principle. Haldex provides premium, OE-quality parts designed for durability and peak performance. Experience the peace of mind that comes with solutions built on a passion for excellence and a commitment to your success.
• •Demanding Conditions? Demand Haldex. Heavy vehicles face tough environments. That's why Haldex parts are rigorously tested to exceed industry standards, offering unparalleled reliability and longevity even in the most challenging operations. Ensure your fleet's safety and efficiency with components you can trust.
• •Innovation in Every Component. Sustainability in Every Mile. Haldex is committed to a safer and greener world. Our innovative braking and air suspension solutions are designed not only for superior performance and safety but also for improved environmental efficiency, helping you meet the demands of today and tomorrow.