Brand Tone

Artisanal, Elegant, Intellectual, and Professional

Brand Values

• •Sustainability and Anti-Fast Fashion
• •Craftsmanship and Quality
• •Cultural Fusion
• •Artistic Expression and Individuality
• •Authenticity and Transparency

Best Practices

• •Prioritize Storytelling: Every piece of copy should connect back to the brand's core narrative: the fusion of cultures, the designer's personal journey, and the commitment to slow fashion. Use details about the fabric's origin or the design's inspiration.
• •Use an Elegant & Evocative Vocabulary: Employ words that reflect the brand's values, such as "artisanal," "timeless," "meticulous," "fusion," "heritage," and "conscious." Avoid slang, excessive emojis, or mainstream marketing buzzwords that would dilute the brand's sophisticated tone.
• •Emphasize "Why" Over "What": Instead of just describing a garment's features (e.g., "a blue coat"), explain its purpose and creation (e.g., "A coat designed for enduring elegance, handcrafted from sustainably sourced wool").
• •Maintain a Consistent "Human" Element: Regularly reference the designer ("Hakuyo Miya's vision") and the location ("from our Paris atelier"). This reinforces the brand's authenticity and differentiates it from faceless corporations.
• •Educate the Audience: Use copy to gently educate the consumer about the value of slow fashion, the importance of craftsmanship, and the meaning behind the designs. This builds a deeper appreciation and justifies the brand's premium positioning.

Social Perception

Perceived as an emerging, high-potential designer label within the fashion industry and art communities. It is seen as niche, ethical, and creative. The brand is respected for its commitment to sustainability and its unique design narrative that merges different cultures. It is not perceived as a mass-market or mainstream brand but as a provider of exclusive, art-to-wear pieces for a discerning clientele that values design integrity and ethical production.

Copy Examples

• •The poetry of a garment lies in its creation. Hand-stitched in our Paris atelier, this piece blends the fluid grace of Japanese silk with a modern, architectural cut. A timeless statement, crafted to exist beyond the season. #HakuyoMiyaParis #SustainableCouture #MadeInParis
• •We believe in a quiet rebellion against the pace of modern fashion. Our collections are born from intention—marrying Parisian elegance with the soul of Japanese design. Each piece is a testament to quality, sustainability, and the art of dressing with purpose.
• •Experience the world of Hakuyo Miya Paris. We invite you to an exclusive viewing of our latest collection. Discover handcrafted pieces where Japanese tradition and Parisian savoir-faire meet. Join us at [Location] from [Date] to [Date] and meet the designer. #ArtToWear #SlowFashion #ParisianDesigner
• •Inspired by the intricate patterns of Eastern European folklore and tailored with the precision of French couture, this jacket is more than an outer layer—it's a story. Constructed from upcycled couture textiles, its beauty is matched by its ethos. Limited to a series of ten handmade pieces.
• •From a sketch, to the stitch, to you. The journey of a single garment. Quality over quantity, always. ✨ #FashionDesign #Handmade #AtelierParis #Craftsmanship #HakuyoMiya