Brand Tone

passionate, approachable, and authentic

Brand Values

• •Passion for Craft
• •Quality Ingredients
• •Authenticity and Heritage
• •Connection to Place
• •Environmental Responsibility

Best Practices

• •Always lead with passion, letting the genuine excitement for the beer and the brewing process shine through.
• •Continuously weave in elements of the founder's journey and the company's origins to maintain authenticity.
• •Embrace the Hakuba Valley's imagery and language, connecting beers to seasons, mountains, and local activities.
• •Remain approachable, avoiding overly technical jargon that might alienate a broader audience, while discussing tasting notes and brewing techniques.
• •Be community-focused by engaging with your audience, asking questions, and highlighting local partners.

Social Perception

Hakuba Brewing Company is highly regarded as a pioneering craft brewery in the Hakuba region, perceived as high-quality, delicious, and a 'must-try' local producer. It enhances the visitor experience, particularly after skiing, and is strongly associated with the active, outdoor Hakuba lifestyle. The founder is seen as a friendly and passionate brewmaster.

Copy Examples

• •The snow is melting, the days are getting longer, and we've brewed up something special to celebrate. Introducing our new Spring Saison. Crisp, refreshing, with a hint of spice to awaken the senses. It is the taste of Hakuba in bloom. Available for a limited time at the brewery and select local partners. #HakubaBrewingCo #SpringSaison #CraftBeerJapan
• •Your Hakuba adventure isn't complete until you've tasted the mountains. Brewed with pure alpine water and a passion for flavour, our beers are the perfect end to a day on the slopes. Ask for Hakuba Brewing Company at your favourite local spot. #Apr esSki #Hakuba #JapaneseCraftBeer
• •It started with a love for two things: the epic mountains of Hakuba and a truly great beer. We couldn't always find the second one here, so we decided to make it ourselves. Using Hakuba's pristine snowmelt water, the best malts from the UK, and exciting hops from around the world, we craft beers we're proud to share. It's our passion, bottled.
• •Great beer shouldn't come at a cost to the planet. We're proud to be a 100% emission-free brewery, using the power of nature to create the flavours you love. So you can feel as good about drinking our beer as we do about brewing it. #SustainableBrewing #ZeroCarbon #Hakuba
• •(Image of two different beers) Planning your Hakuba trip? Which of our brews is on your must-try list? [POLL: Pale Ale vs. IPA] Find them on tap throughout the valley! #HakubaBeer #CraftBeer