Brand Tone

Friendly, Approachable, Community-Focused, Family-Oriented, Playful, Engaging, Informative and Passionate

Brand Values

• •Family
• •Community
• •Quality and Development
• •Customer Service
• •Joy of Play
• •Sustainability (Emerging)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (friendly, playful, community-focused, informative), key messaging points, and even words/phrases to use or avoid. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand that parents are likely the primary purchasers. Communicate in a way that resonates with them – acknowledging their desire for quality, developmental value, and joy for their children, while also engaging children with playful content where appropriate (e.g., TikTok).
• •Show, Don't Just Tell, Your Values: Instead of just saying "we're family-friendly," showcase it through images of families in the store, stories about the owner's children's involvement, and hosting family events. If sustainability is a growing value, highlight those products and their benefits.
• •Be Authentic and Relatable: Share genuine stories about the store, the family behind it, and the local community. Avoid overly corporate or generic language. The story of the name "Hakabohu" is a great example of this authenticity.
• •Consistency Across Platforms: While the style might vary slightly (e.g., TikTok more informal than a website blog), the core tone and values should remain consistent. Ensure that whether a customer interacts with Hakabohu on Facebook, Instagram, TikTok, or the website, they get a similar feel for the brand.

Social Perception

Trusted Local Gem, Helpful and Knowledgeable, High-Quality Selection, Family-Friendly Experience, Community Contributor

Copy Examples

• •Instagram Post (New Arrival - Wooden Toy): New adventures have arrived at Hakabohu! 🌱 Watch your little one’s imagination bloom with our latest collection of beautifully crafted wooden toys. Sustainable fun that’s built to last, just like the memories you'll make. Come explore with us! #hakabohu #woodentoys #florencetoys #sustainableplay #shoplocalflorence
• •Facebook Event (In-store Story Time): Gather 'round, little explorers! 📚 Join us this Saturday at 10 AM for a magical story time session at Hakabohu! We're diving into tales of wonder and adventure. A perfect weekend treat for the whole family. See you there, Florence! #hakabohuevents #storytime #familyfunflorence #communitylove #kidsinflorence
• •TikTok Video Caption (Showcasing a fun, trending toy like Jellycat): The squishiest, cuddliest friends are waiting for you at Hakabohu! 😉 Come find your perfect Jellycat sidekick and let the adventures begin! Who will you choose? #jellycat #hakabohu #toyshopflorence #newtoy #cuddlyfriends #tiktoktoys
• •Website Blog Post Snippet (About the Importance of Play): At Hakabohu, we believe play is serious business (the fun kind!). It's how children learn, grow, and understand the world. That's why we handpick every toy, hoping to spark that little bit of magic and a whole lot of development. Because every child in Florence deserves the best tools for their amazing journey! #powerofplay #hakabohukids #childdevelopment #florencefamily
• •Email Newsletter Subject Line (Seasonal Promotion): ☀️ Hakabohu’s Here to Make Your Summer Sparkle! ✨ Fun new toys inside!