Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Friendly & Approachable, Trustworthy & Reliable, Caring & Responsible

Brand Values

• •Quality: A core value, evident in their "SuperClean™" process and focus on high-quality, natural ingredients.
• •Animal Welfare & Health: Prioritizes the health and well-being of birds through nutritious and safe food.
• •Nature & Conservation: Strong commitment to supporting local wildlife, biodiversity, and creating nature-positive spaces.
• •Heritage & Trust: Proud of their long family-owned history since 1937 and the trust built with customers over decades.
• •Sustainability: Actively working on reducing environmental impact through renewable energy, plastic reduction, and eco-friendly packaging.
• •Customer Focus & Community: Engages with their community of bird lovers and anglers, offering advice and valuing feedback.

Best Practices

• •Emphasize Heritage and Trust: Consistently reference the long history (since 1937) and family-owned nature to build credibility.
• •Highlight Quality and "SuperClean™": Always reinforce the message of high-quality, clean, and safe bird food as a key differentiator.
• •Show Passion for Nature and Conservation: Infuse copy with genuine enthusiasm for birds, wildlife, and the environment, detailing sustainability efforts where relevant.
• •Be Educational and Helpful: Provide valuable information and tips for bird feeding and wildlife care, positioning Haith's as a knowledgeable resource.
• •Maintain a Friendly and Engaging Voice: Even when conveying expertise, keep the language approachable and welcoming to foster a sense of community.

Social Perception

Haith's is generally perceived as a reputable and trustworthy brand that provides high-quality bird food. Customers appreciate the "SuperClean™" aspect of the seeds and its positive impact on bird health. The brand is seen as knowledgeable and passionate about birds and nature. Their long history contributes to a perception of reliability and expertise. Efforts in sustainability and conservation are likely viewed positively, aligning with the values of nature enthusiasts. Anglers also recognize Haith's for quality bait ingredients, particularly Robin Red®.

Copy Examples

• •Headline: Fuel Your Feathered Friends with Haith's SuperClean™ Goodness. Body: Since 1937, we've been passionately crafting the finest bird food, free from dust and debris. Because healthy birds make happy gardens. Give your local wildlife the best. (Tone: Trustworthy, Caring)
• •Headline: More Than Just Seed: It's a Promise to Nature. Body: At Haith's, every scoop of our nutritious bird food is a step towards a healthier planet. Join us in making a difference, one bird at a time. Explore our sustainable practices and conservation efforts. (Tone: Responsible, Passionate)
• •Headline: Attract a Symphony of Songbirds! Body: Our expertly blended mixes are designed to bring a vibrant array of birds to your garden. Discover the Haith's difference and enjoy the daily delight of nature's visitors. What birds will you spot today? (Tone: Enthusiastic, Friendly)
• •Headline: The Secret's Out (and Has Been Since the 50s!): Robin Red® for Unbeatable Catches. Body: Trusted by generations of anglers, Haith's Robin Red® is the legendary ingredient for serious results. Don't settle for imitations – give your bait the power of the original. (Tone: Authoritative, Trustworthy)
• •Headline: Got Questions About Bird Care? We're Here to Help! Body: From choosing the right feeder to understanding seasonal needs, our family has gathered over 80 years of knowledge. Dive into our Naturespace blog or connect with our friendly team today! (Tone: Knowledgeable, Approachable)