Brand Tone

Luxurious & Premium, Caring & Passionate, Knowledgeable & Authoritative, Approachable & Friendly, Eco-Conscious & Responsible

Brand Values

• •Quality
• •Natural & Gentle Care
• •Functionality & Innovation
• •Elegance & Style
• •Passion for Presentation
• •Sustainability
• •Customer-Centricity

Best Practices

• •Emphasize Quality & Luxury: Use descriptive adjectives that convey premium craftsmanship, superior ingredients, and a touch of elegance (e.g., "meticulously crafted," "luxurious," "signature detailing," "unparalleled results").
• •Highlight Natural & Gentle Aspects: Consistently mention the use of natural ingredients, essential oils, and the absence of harsh chemicals (e.g., "naturally derived," "pure botanicals," "free from silicones and parabens," "gentle on sensitive skin").
• •Focus on Benefits & Results: Clearly articulate the positive outcomes of using the products, such as enhanced shine, improved coat health, ease of grooming, and a show-ready appearance (e.g., "unlocks radiant shine," "nourishes deeply," "effortless detangling," "flawless finish").
• •Maintain a Passionate & Knowledgeable Voice: Write with genuine enthusiasm for equine care and grooming. Share expertise through tips and educational content, reinforcing the brand's authority and passion.
• •Incorporate Australian Roots & Values: Where appropriate, subtly remind the audience of the brand's Australian heritage and commitment to local manufacturing and eco-conscious practices.

Social Perception

High-Quality & Effective, Luxurious Treat, Trustworthy & Reputable, Natural & Safe, Aspirational, Worth the Investment

Copy Examples

• •Elevate your grooming ritual. ✨ Our meticulously crafted Beechwood Body Brush, with its natural fibre bristles and signature gold detailing, isn't just a tool – it's an experience. Designed for a deep, gentle clean that unveils your horse's natural radiance. Because true beauty begins with exceptional care. #HairyPony #LuxuryGrooming #NaturalShine #EquestrianStyle
• •Nourish their nature with Hairy Pony's Natural Shampoo. Infused with a blend of Kakadu Plum and pure essential oils, this gentle yet effective formula cleanses away impurities while deeply conditioning the coat and skin. Free from harsh sulphates and parabens, it’s the loving care your horse deserves for a vibrant, healthy, show-stopping shine. Proudly Australian made. #HairyPonyCare #GentleCleanse #EquineWellness
• •Introducing the latest innovation from Hairy Pony – where passion meets performance. We’ve listened to your needs and poured our expertise into developing a [New Product Type] that embodies our commitment to quality, natural ingredients, and unparalleled results. Discover the secret to [Key Benefit] and let your horse shine brighter than ever. Explore the new [Product Name] today.
• •Step into the ring with confidence. Hairy Pony delivers the flawless finish that judges notice and you adore. From our revolutionary Taming Wax to our shine-enhancing coat conditioners, every product is designed for champions. Achieve your best presentation yet. Shop the Hairy Pony collection. #HairyPonyShowReady #EquestrianExcellence #WinningGroom
• •Quick tip for a tangle-free, luminous tail! 🤩 A few spritzes of our 2-in-1 Detangle & Shine, and watch the magic happen. Natural oils, zero silicones, all shine! ✨🐴 #HairyPonyTips #HorseHacks #SilkySmooth #GroomingGoals #NaturalHorseCare