Brand Tone

Caring, trustworthy, and passionate; friendly and approachable, yet professional and informative, with a strong sense of warmth and personal commitment derived from being a family-run business.

Brand Values

• •Animal Wellbeing First
• •Ethical Sourcing
• •Natural and High-Quality Ingredients
• •Professionalism and Expertise
• •Customer-Centricity

Best Practices

• •Always Lead with 'Why': Start with the core value – the love for dogs and their wellbeing. Every piece of copy, from a tweet to a product description, should echo this passion.
• •Use Inclusive and Friendly Language: Employ terms like "The Pack," "your furry family," and "your best friend" to foster a sense of community and personal connection.
• •Highlight the 'Natural' and 'Ethical' Angles: Consistently mention keywords like "natural," "ethically sourced," "preservative-free," and "air-dried" to reinforce brand values and justify the premium quality of the products.
• •Balance Passion with Professionalism: While the tone is friendly, it's crucial to also communicate expertise. Mentioning qualifications, certifications, and the science behind the benefits of the products (e.g., natural deworming, dental health) builds trust.
• •Tell Your Story: Regularly share the brand's origin story, featuring the founders and their rescue dogs. This narrative is a powerful tool for creating an emotional connection and differentiating the brand from larger, less personal competitors.

Social Perception

The social perception is overwhelmingly positive. Customers praise the high quality and variety of natural treats and grooming services, noting trustworthiness, excellent customer service, reliability, and good value for money. The brand is seen as caring, professional, and dedicated to animal wellbeing.

Copy Examples

• •🐾 New Treat Alert! 🐾 Spoil your best friend the natural way. Our latest batch of air-dried Hairy Rabbit Ears is in! They're not just tasty; they're a fantastic, low-fat chew that helps with natural deworming. Because your dog’s health is our top priority. #HairyDogs #NaturalTreats #DogWellness
• •Your Dog Deserves the Best. Our one-to-one grooming sessions provide a calm and caring experience, especially for our anxious furry friends. With all-natural, vegan shampoos, we ensure your dog leaves not only looking great but feeling great too. Book their pamper session today!
• •A special treat for a member of The Pack! 💌 As a thank you for being part of our family, here’s an exclusive discount on your next order. We’re so grateful to have you with us on our mission to put dog wellness first. #TheHairyDogsPack
• •The ultimate chew for a happy dog! Our Premium Chew Pack is a carefully selected assortment of our best, long-lasting natural treats. Ethically sourced and full of goodness, this pack will keep your dog entertained and their tails wagging. Because a happy dog means a happy you.
• •Passionate about your dog's happiness? So are we. Hairy Dogs is your local, family-run destination for professional grooming and all-natural treats. Inspired by our own rescue dogs, we put your pet’s wellbeing at the heart of everything we do. Visit us and see the difference.