Brand Tone

Direct, commercial, and service-oriented, with an aspirational tone of customer-centricity. The language focuses on sales, product features, and customer satisfaction, aiming to be helpful and informative.

Brand Values

• •Quality
• •Customer Satisfaction
• •Confidence
• •Accessibility

Best Practices

• •Develop a "Voice and Tone" Guide: Create a simple internal document that defines the brand's personality (e.g., "Empowering, Trusted, Direct") and outlines the "dos and don'ts" for writing copy. For example: "Do use confident and inspiring language. Don't use overly technical jargon."
• •Focus on "You" and "Your": Center the customer in all copywriting. Instead of "We sell high-quality extensions," try "You deserve the confidence that comes with high-quality extensions." This makes the message more personal and service-oriented.
• •Prioritize Benefits Over Features: While it's important to mention that hair is "100% Remy human hair," lead with the benefit this provides the customer, such as "for a tangle-free, silky-smooth style that lasts."
• •Maintain a Consistent Lexicon: Use a core set of keywords consistently across all platforms (website, social media, ads). For HairWizardry, these would include terms like "confidence," "quality," "transformation," "effortless," and "style."
• •Audit and Refine Regularly: At least quarterly, review all marketing copyfrom social media posts to email newslettersto ensure it aligns with the established brand tone. This helps catch any inconsistencies that may have crept in and allows for refinement as the brand evolves.

Social Perception

The social perception of the online retailer is minimal due to a lack of strong online presence and independent reviews, leading to limited public discussion. While on-site testimonials are positive, they don't form a comprehensive public view. There is potential brand name confusion with an unrelated, positively-reputed Canadian salon.

Copy Examples

• •Headline: Unlock Your Ultimate Look. Effortlessly. Body: Don't just dream of longer, fuller hair. Make it a reality. Our premium hair extensions are crafted from the highest quality human and synthetic hair, designed to blend seamlessly for a look that's all you, but amplified. Shop now for a transformation you can trust.
• •Headline: Confidence, Delivered. Body: We believe the right hair can change everything. That's why we're committed to providing top-rated hair bundles and flawless weaves that look, feel, and move naturally. Your best hair day is just a click away. Enjoy free shipping on all orders over $75.
• •Headline: The Secret to Magical Hair isn't Magic. It's Quality. Body: Welcome to HairWizardry, where we source only the finest hair extensions and braids. Our mission is simple: to provide you with an excellent shopping experience and products that inspire confidence. Find your perfect match and let your hair do the talking.
• •Headline: From 'What If' to 'What's Next?' Body: Ever wonder how you'd look with a little extra length or volume? Stop wondering. Our diverse collection of ponytails, crochets, and weaves makes it easy to experiment and express every side of you. What look will you create next?
• •Headline: Your Style. Your Rules. Our Hair. Body: At HairWizardry, we give you the tools to be your own stylist. With a huge selection of colors and lengths, our extensions are designed for ultimate versatility. Because when you look your best, you feel unstoppable.