Brand Tone

professional, helpful, and value-oriented

Brand Values

• •Customer-Centricity & Support
• •Quality & Variety
• •Efficiency & Convenience
• •Experience & Reliability

Best Practices

• •Always Speak "To the Trade": Use industry-specific language that resonates with professionals. Assume a base level of knowledge. Instead of "hair dye," use terms like "permanent colour" or "developers." This builds credibility and shows you understand their world.
• •Lead with Value, Not Just Products: Frame your copy around the benefits to their business: saving time, cutting costs, satisfying clients, and accessing quality. The message "Save valuable appointment time" is more powerful than just "We offer next-day delivery."
• •Maintain a Helpful, Partnership Tone: Use phrases like "We're here to help," "Your business's best friend," and "Let us know what you need." This positions the brand as a supportive partner rather than just a transactional supplier.
• •Emphasize Reliability and Trust: Regularly mention the brand's long history (Established in 2001), commitment to quality, and knowledgeable staff. This is crucial for B2B clients who depend on the consistency of their suppliers.
• •Keep Calls-to-Action Clear and Convenient: Tailor CTAs to a busy professional. "Order Online 24/7," "Call for Advice," and "Visit Us In-Store" provide clear, flexible options that respect their time and preferred methods of purchasing.

Social Perception

a specialized, local B2B supplier with a trade-focused reputation, perceived as an accessible, community-oriented partner for local professionals, with a positive but limited online footprint.

Copy Examples

• •Your Salon's Partner in Success. Top brands, trade prices, and next-day delivery. We handle the supplies, so you can focus on your clients.
• •Introducing the new [Brand Name] colour collection! ✨ Achieve vibrant, long-lasting results your clients will love. As always, get expert advice from our team and competitive trade-only pricing. Shop the collection online or in our King's Lynn store. #HairtechWholesale #ForTheTrade #ProfessionalHaircare
• •Stock Up & Save: 15% Off All Peroxides & Developers This Week
• •Precision in Your Palm. Crafted from Japanese 440C steel, these 6-inch ergonomic scissors offer superior sharpness and durability for all-day comfort and clean, precise cuts. Backed by our commitment to quality for professionals like you.
• •Hairtech Wholesale UK | Pro Hair & Beauty Supplies | Fast Trade Delivery