Brand Tone

Empowering & Confident, Professional & Educational, Inspirational & Aspirational, Caring & Ethical, Innovative

Brand Values

• •Quality
• •Empowerment
• •Professionalism
• •Innovation
• •Gentleness
• •Community/Support
• •Sustainability/Ethical Practices

Best Practices

• •Emphasize Empowerment and Confidence: Use language that makes the client feel good about themselves and the transformative possibilities of the extensions. Focus on benefits like increased self-esteem and feeling unconstrained.
• •Highlight Quality and Professionalism: Consistently mention the premium Remy hair, the patented gentle tape system, and the importance of application by certified stylists. This reinforces expertise and trust.
• •Maintain an Inspirational yet Attainable Voice: Showcase beautiful results and styling versatility, but ensure the language remains approachable and focuses on how these transformations can be achieved by the customer through a Hairtalk stylist.
• •Incorporate Values of Gentleness and Care: Reassure potential clients that the extensions are non-damaging and can even help protect natural hair. This addresses a common concern.
• •Be Authentic and Transparent: While highlighting the positives, acknowledge the investment involved by focusing on the value, longevity (with proper care), and professional expertise that comes with the Hairtalk brand. Address common questions or concerns proactively where appropriate (e.g., through FAQ sections or blog posts linked in copy).

Social Perception

Hairtalk is generally perceived as a premium, professional brand. Stylists often have a very positive view, backed by the training and support Hairtalk provides. End-consumer perception is largely positive but can be impacted by individual experiences with the product's longevity and quality consistency, especially given its premium pricing. Their efforts in social responsibility are likely to improve public perception.

Copy Examples

• •Unleash your hair's true potential. With Hairtalk Extensions, experience the confidence of fuller, longer, naturally beautiful hair, expertly applied for a seamless blend and gentle wear. It's not just an extension, it's a transformation.
• •Invest in your hair, invest in yourself. Hairtalk’s premium Remy human hair extensions are the professional's choice for quality you can see and feel. Discover the gentle difference our patented tape system makes.
• •Your dream hair is an appointment away. Our certified Hairtalk stylists are artists, trained to create bespoke looks that enhance your natural beauty and empower your every day. Find a salon and begin your journey.
• •More than just length – it's a feeling. Hairtalk Extensions offer unparalleled quality and versatility, allowing you to express your unique style without limits. Gentle on your hair, empowering for your spirit.
• •The secret to effortlessly stunning hair? Hairtalk. We pioneered the tape extension revolution, and continue to innovate for the most natural look, comfortable feel, and lasting quality. Elevate your style with the professionals' trusted choice.