Brand Tone

Professional & Authoritative, Educational & Supportive, Empowering & Aspirational, Innovative, Quality-Focused

Brand Values

• •Quality: Commitment to providing top-tier, 100% Remy human hair extensions for natural, lasting results.
• •Innovation: Pioneering new extension methods and products, like their tape-in system and Colormelt™ extensions.
• •Education & Partnership: Empowering stylists through comprehensive training, certification, and ongoing support. They see stylists as artistic partners.
• •Transformation & Empowerment: Helping individuals achieve their desired look and boost their confidence through versatile hair solutions.
• •Gentle & Safe Application: Developing extension methods that are non-damaging, comfortable, and quick to apply.
• •Accessibility (through Professionals): Making high-quality extensions available via a network of trained and certified salon professionals.

Best Practices

• •Prioritize the Professional: Always address stylists with respect for their craft. Use industry-correct terminology. For consumer-facing copy, maintain a sophisticated yet approachable tone that highlights benefits and the expertise of Hairtalk stylists.
• •Educate and Inform: Back up claims with facts about hair quality (e.g., "100% Remy human hair") and application benefits (e.g., "non-damaging," "quick application"). Explain the "why" behind product features.
• •Speak Aspirationally, Deliver Tangibly: Use language that inspires and empowers (e.g., "unlock potential," "dream hair," "confidence"), but always tie it back to the tangible quality and performance of the extensions and the skill of certified stylists.
• •Showcase, Don't Just Tell: Use high-quality visuals (photos and videos of transformations) to support the copy. Let the results speak to the quality and artistry, then use copy to reinforce the message.
• •Maintain a Supportive and Solution-Oriented Voice: In all communications, including responses to queries or feedback, aim to be helpful, supportive, and focused on providing solutions, reinforcing the brand's commitment to stylist and client satisfaction.

Social Perception

Trusted by Professionals, Premium Product, Innovative Leader, Aspirational yet Attainable, Generally Positive Customer Experience

Copy Examples

• •Headline: Elevate Your Artistry. Transform Their Confidence. Body: Discover the unparalleled quality of Hairtalk. Our 100% Remy human hair extensions and industry-leading education empower stylists to create breathtaking, natural-looking transformations. Become a Hairtalk certified stylist today.
• •Headline: The Secret to Seamless Volume and Luscious Length? It's Hairtalk. Body: Dream of fuller, longer hair that feels as good as it looks? Hairtalk tape-in extensions, expertly applied by certified professionals, offer a gentle, fast, and flawless solution. Find a Hairtalk stylist near you.
• •Headline: Innovation in Every Strand. Body: As pioneers of the original tape-in extensions, Hairtalk continues to lead with cutting-edge solutions for stylists and their clients. Experience the difference that quality, innovation, and dedicated support can make to your craft.
• •Headline: More Than Just Hair. It's a Statement. Body: Unleash creative freedom with Hairtalk's extensive range of colors and lengths. From subtle enhancements to bold new looks, empower your clients to express their unique style with the finest Remy human hair.
• •Headline: Your Chair, Their Transformation. Partner with Hairtalk. Body: We provide the tools, the training, and the premium extensions. You create the magic. Join a global community of stylists dedicated to excellence and client satisfaction with Hairtalk.