Brand Tone

Empowering & Supportive, Relatable & Authentic, Practical & Solution-Oriented, Energetic & Positive, Community-Focused

Brand Values

• •Performance & Reliability
• •Comfort & Inclusivity
• •Empowerment of Active Individuals (especially women)
• •Quality & Durability
• •Authenticity & Customer-Centricity
• •Innovation

Best Practices

• •Speak the Customer's Language: Use terms and address pain points that resonate with active individuals (e.g., 'hair distractions,' 'ponytail headaches,' 'slipping bands,' 'focus on performance'). Understand their goals and frustrations.
• •Emphasize Empowerment and Solutions: Frame copy around how Hairstrong enables users to achieve their goals and overcome common obstacles. Focus on benefits (secure hold, comfort, no distractions) rather than just features (adjustable).
• •Maintain an Authentic & Relatable Voice: Avoid overly corporate or generic language. Share real stories, use user-generated content inspiration, and write as if speaking to a friend or fellow athlete.
• •Be Positive and Energetic: Reflect the dynamism of an active lifestyle. Use active verbs and an encouraging tone to inspire and motivate.
• •Show, Don't Just Tell (with a Community Focus): Incorporate visuals and testimonials that showcase the product in action on diverse individuals. Highlight the community aspect and encourage sharing experiences, reinforcing that they are part of a supportive group.

Social Perception

Effective Problem-Solver, High Quality & Durable, Game-Changer for Active Lifestyles, Trustworthy & Community-Oriented, Founder-Driven Authenticity

Copy Examples

• •Headline: Focus On Your Finish Line, Not Your Flyaways. Body: The STRONGband’s custom-fit means your hair stays perfectly in place, from your first stride to your final rep. No slips, no distractions, just pure performance. Call to Action: Find Your Fit & Unleash Your Workout.
• •Headline: Your Hair, Your Rules. Finally, A Band That Keeps Up. Body: Thick, fine, curly, or straight – the STRONGband adjusts to give you the ultimate hold and all-day comfort. Say goodbye to ponytail headaches and hello to unstoppable you. Call to Action: Shop Adjustable STRONGbands Now.
• •Headline: Built by an Athlete, For Athletes. We Get It. Body: Tired of hair hassles derailing your training? So were we. That’s why we created the STRONGband – the only adjustable hairband designed to perform as hard as you do. Call to Action: Join the #Hairstrong Community.
• •Headline: More Than Just A Hairband. It's Your Workout Ally. Body: Feel the difference a secure, comfortable hold makes. The STRONGband is here to support your every move, empowering you to push your limits with confidence. Call to Action: Discover the STRONGband Difference.
• •Headline: The Last Hairband You'll Ever Need? (Spoiler: Probably.) Body: Durable, washable, and designed for a perfect, personalized fit every time. Invest in hair peace and get back to what you love doing. Call to Action: Experience the STRONGband.