Brand Tone

Aspirational & Empowering, Direct & Sales-Oriented, Personal & Approachable, Visually Focused, Primarily French-Speaking

Brand Values

• •Quality
• •Customer Empowerment & Confidence
• •Style & Beauty
• •Direct Customer Relationship
• •Entrepreneurial Spirit

Best Practices

• •Embrace the "Queen" Persona: Consistently use language that is empowering, confident, and celebratory. Address customers as "Queens" or use royal/luxury-themed vocabulary where appropriate, without overdoing it.
• •Stay Authentic and Personal (especially on Facebook): Continue the approachable and direct style that "Lyss Hair Steamer" has established. Share behind-the-scenes glimpses or personal messages occasionally to maintain that connection, even if the brand grows.
• •Prioritize Visual Storytelling Support: Ensure copy always complements the strong visual elements. Describe the feel, movement, and look of the hair, not just its specifications. Use emojis strategically to add personality and visual appeal in social media copy.
• •Maintain French as Primary Language (for current target audience): All core communication should remain in clear, engaging French. If expanding to other markets, ensure professional translation and localization that captures the brand's essence.
• •Be Clear, Direct, and Action-Oriented in Sales Copy: When promoting products or sales, be unambiguous about the offer, benefits, and call to action. Make it easy for customers to understand the value and how to purchase.

Social Perception

Customers seeking quality hair products, Appreciation for visual proof, Engagement with promotions, Desire for responsiveness, Overall, the perception seems to be that of a provider of desirable hair products within its niche, with a direct and accessible presence through its main social media channels. The "Lyss Hair Steamer" persona adds a layer of familiarity for its French-speaking clientele.

Copy Examples

• •Instagram Post (Image of a customer wearing a luxurious wig): Reign with confidence. ✨ Our 'Empress' wig gives you the royal look you deserve. ঘনত্ব (Density), 💧(Shine), 💖 (Softness) - everything you dream of. Shop link in bio! #LastQueenHair #HairGoals #LuxuryWigs #BeTheQueen
• •Facebook Promotion (Direct Sale): 👑 Weekend Flash Sale! 👑 Get 20% off all Brazilian bundles! It's time to upgrade your style, Queen. Don't miss out - offer ends Sunday! Shop now: [Link to website] #LastQueenHairSale #HairBundles #LimitedTimeOffer
• •Website Product Description (for a specific wig): Introducing 'Divine': Your secret to effortless glamour. Crafted from 100% premium human hair, this lace front wig offers a natural hairline and versatile styling. Feel divinely beautiful, every day. Click to discover more shades and lengths. #LastQueenHair #PremiumQuality #NaturalLook #HairTransformation
• •Instagram Story (Question/Poll): Queens, what style are you dreaming of next? 🤔 Sleek & Straight or Voluminous Curls? Vote below! 👇 We love hearing from you! #HairInspo #CommunityLove #LastQueenHair
• •Email Newsletter Snippet (Targeting existing customers): Hey Queen, Lyss here! 👋 Just wanted to give you a sneak peek of our new arrivals launching next week – they're fit for royalty! ✨ Keep an eye on your inbox; you won't want to miss this exclusive drop. Thank you for being part of the Last Queen Hair family! #Exclusive #NewCollection #LastQueenHairVIP