Brand Tone

Personal & Approachable, Aspirational & Glamorous, Informative & Helpful, Promotional & Sales-Oriented

Brand Values

• •Quality: Emphasis on high-quality hair types and professional styling tools.
• •Empowerment & Transformation: The idea of transforming one's look and confidence through hair is central.
• •Expertise & Professionalism: Lysa Queen Steams' background as a professional hairdresser lends credibility.
• •Customer Connection (especially within the French-speaking community): The direct engagement on Facebook by the CEO fosters a sense of community and personalized service.
• •Innovation: The promotion of specialized styling tools like the "STEAMHAIR PRO 5.0" suggests a value for technological advancement in beauty.

Best Practices

• •Embrace "Royal" Language (with a modern twist): Use words like "queen," "royal," "reign," "crown," "transform," "unveil," "conquer," but keep the overall tone accessible and not overly archaic.
• •Channel Lysa's Voice: Incorporate the founder's personality – professional, passionate, and connected to her customers. Using "I" or direct quotes from Lysa (especially on social media) can enhance authenticity.
• •Balance Aspiration with Attainability: While showcasing glamorous looks, also provide practical tips and make products feel accessible for achieving those looks at home. Highlight ease of use for tools like the STEAMHAIR PRO.
• •Engage and Build Community: Ask questions, encourage user-generated content, and respond to comments in a warm, helpful manner, reflecting the personal engagement seen on Lysa's Facebook.
• •Maintain French & English Parity (if targeting both): Ensure that the core messaging and brand feeling are consistent across languages, even if the exact phrasing is adapted for cultural nuances. If one language is primary (e.g., French on Facebook), ensure key information and brand essence are still conveyed to English-speaking audiences on the website.

Social Perception

Supportive and interested customers, Potential confusion with other "Queen Hair" brands, Trust built through CEO's personal involvement, Appeal to French-speaking markets.

Copy Examples

• •Unveil your reign. ✨ Our new collection of Royalé HD Lace Wigs has arrived. Crafted for queens by Queen Lysa herself. Experience undetectable lace and the finest quality hair that moves with you. Which style will you choose to conquer your day? #LastQueenHair #RoyaléWigs #HairFitForAQueen #NewCollection #ExpertlyCrafted
• •Transform Your Tresses. Unlock salon-perfect smoothness and shine at home with the STEAMHAIR PRO 5.0. As a professional hairstylist, I trust its power for flawless, healthy-looking hair. Get yours and say goodbye to bad hair days, forever! – Lysa, CEO Last Queen Hair. [Shop Now & Get 10% Off]
• •Your Last Queen Hair deserves royal treatment! 👑 Quick tip from Lysa: Always use a heat protectant spray before styling, even with advanced tools like our STEAMHAIR PRO. It’s the secret to keeping your extensions luscious and long-lasting! What are your go-to hair care secrets? Share below! #HairCareTips #LastQueenSecret #HealthyHairJourney #LysaRecommends
• •Real Queens, Real Results! 💖 We're blushing from all your amazing feedback! Seeing you rock your Last Queen Hair with such confidence is why we do what we do. Swipe to see @[CustomerTag]'s stunning transformation! Tag us in your looks for a chance to be featured! #LastQueenCommunity #CustomerLove #HairTransformation #ConfidentQueen
• •At Last Queen Hair, we believe every woman has an inner queen waiting to be revealed. Founded by professional hairstylist Lysa Queen Steams, we’re passionate about providing not just premium hair, but the confidence that comes with it. It’s more than hair, it’s a crown you can wear every day. #LastQueenHairStory #EmpoweringWomen #BeautyFromWithin #QualityHair