Brand Tone

Approachable and Friendly, Informative and Expert, Empowering and Confidence-Boosting, Sales-Oriented but Accessible, Proudly Irish, Relatable and Down-to-Earth

Brand Values

• •Customer Support and Solutions
• •Quality and Variety
• •Expertise and Specialization
• •Accessibility
• •Transformation and Confidence

Best Practices

• •Know Your Audience, Platform by Platform: While the core tone is friendly and expert, tailor the expression. Be more informal and use emojis/trends on TikTok; be more detailed and reassuring on pages discussing hair loss solutions.
• •Emphasize Solutions and Empowerment: Frame product benefits around how they help the customer achieve their desired look, feel more confident, or solve a problem (e.g., hair thinning).
• •Be Genuinely Helpful and Approachable: Use "we" and "you." Encourage questions and consultations. Respond to comments and messages in a timely and friendly manner, reflecting the "DON'T WORRY GIRL, WE GOT YOU" spirit where appropriate.
• •Highlight Expertise with Clarity: When explaining technical aspects (e.g., types of hair, application methods), do so in an easy-to-understand way, reinforcing trust without being overly jargony. Showcase staff knowledge and experience.
• •Maintain an Irish Connection (Subtly): As a proud Irish brand, occasional local references (where natural) or a generally warm, hospitable tone can resonate with the primary audience. Continue to highlight their physical presence and services within Ireland.

Social Perception

Established and Recognized in Ireland, Go-To for Hair Solutions, Helpful and Supportive (especially for hair loss), Generally Positive, with some product-specific concerns, Modern and Engaging (on platforms like TikTok)

Copy Examples

• •Website Banner (Focus: Confidence, Solution): Ready for your hair transformation? ✨ From luscious length with our Remy extensions to confidence-boosting wigs, Hairspray Ireland has your perfect match. Explore our collections or chat with our friendly experts today! #HairsprayIreland #HairGoals #IrishBeauty
• •Facebook Post (Focus: Problem/Solution, Supportive): Thinning hair? You're not alone, and we're here to help. Our compassionate specialists offer private consultations for wigs and toppers, with options eligible for the HSE grant. Let's find a solution that makes you feel fabulous. Learn more & book: [Link] #HairLossSolutions #WigsIreland #SupportLocalIE
• •TikTok Video Caption (Focus: Trendy, Fun, Easy): New hair, who dis?! 😉 Get this instant glam look with our best-selling clip-in ponytail! So easy to apply, even your cat could do it (almost!). Shop the vibe now on Hairspray.ie! 🛍️ #ClipInPonytail #EasyHairstyles #TikTokMadeMeBuyIt #HairsprayIE
• •Instagram Post (Focus: Quality, Aspirational): Invest in your crowning glory. 👑 Our luxurious Russian Hair extensions, expertly applied in our VIP salon, offer unparalleled quality and a seamless blend. Dream hair is an appointment away. DM us for a free colour match consultation! #LuxuryHair #RussianHairExtensions #SalonDublin #HairsprayVIP
• •Product Description (Wig - Focus: Empathy, Practicality): Feel comfortable and confident with our [Wig Name]. Designed with care, this beautiful wig offers a natural look and lightweight feel, perfect for all-day wear. Whether it's for a style change or hair loss support, we provide discreet advice and fitting. Eligible for HSE grants. #Wigs #HairReplacement #ConfidenceBoost