Brand Tone

Empowering, Relatable, Confident, Quality-Focused, Community-Oriented

Brand Values

• •Quality
• •Empowerment & Confidence
• •Customer Satisfaction
• •Inclusivity & Representation
• •Convenience

Best Practices

• •Always circle back to the core mission: empowering women to feel beautiful and confident. Let this purpose shine through in all communications.
• •Incorporate relatable slang and a friendly, sisterly tone where appropriate (especially on platforms like TikTok and Instagram), but maintain a focus on quality and expertise. Use "sis," "diva," "#prettymisses" to build community.
• •Highlight Quality & Benefits, Not Just Features: Instead of just saying "100% human hair," explain what that means for the customer: "Hair so soft and natural, they'll think it's all yours!" or "Bundles you can reuse, color, and style again and again – a true investment in your slay!"
• •Use customer testimonials, before-and-afters, and user-generated content that showcases real women feeling confident and beautiful with Hairmisses products. Let their stories amplify the brand's message.
• •While the core empowering and quality-focused message remains, tailor the delivery. TikTok can be more informal and trend-driven; Instagram more visually polished; product descriptions more detailed and benefit-oriented. The underlying voice of a trusted, supportive, and expert friend should be constant.

Social Perception

Positive customer experiences, Trusted by stylists and everyday users, Supportive of Black women, Mid-Range to Premium Quality

Copy Examples

• •Headline: Unlock Your Inner Diva. ✨ Body: Tired of bad hair days? Our premium Italian Straight bundles are here to rescue your look! Silky, tangle-free, and ready for any style you throw at them. Get ready to turn heads, sis! #Hairmisses #QualityQueen
• •Headline: Confidence You Can Wear. 💁🏾‍♀️ Body: It’s more than just hair, it’s a feeling! Hairmisses is dedicated to making you feel beautiful and empowered, one flawless install at a time. Discover bundles that last and service that cares. #PrettyMisses #BlackGirlMagic #HairGoals
• •Headline: Level Up Your Locks! 🚀 Body: Why settle for less when you can have the best? Our high-quality extensions are loved by stylists and divas alike. Color it, curl it, own it! Your dream hair is just a click away. P.S. We see you, #Hairmisses Hottie! 😉
• •Headline: Spilling the Tea on Flawless Hair! ☕ Body: You asked, we delivered! Our best-selling Loose Wave bundles give you that versatile, natural look you crave. Soft, bouncy, and oh-so-gorgeous. Join the #Hairmisses family and shine! #HairTransformation #InvestInYourHair
• •Headline: From Stylist Secret to Your Stash! 🤫 Body: Born from a stylist’s dream for perfect, convenient tools and A+ hair. Hairmisses brings you pro quality for your everyday slay. Feel beautiful, feel confident, feel YOU. #HairmissesBeautyBar #EmpoweredByHair