Brand Tone

Professional, Approachable, Empowering, Modern, Community-Oriented, Passionate

Brand Values

• •Expertise and Professionalism
• •Customer Empowerment & Individuality
• •Hair Health
• •Quality and Trust
• •Innovation and Evolution
• •Passion
• •Community and Support
• •Honesty and Integrity

Best Practices

• •Develop a Clear Brand Voice Guide: Document the identified brand tone (Professional, Approachable, Empowering, Modern, Community-Oriented, Passionate) with specific examples of do's and don'ts for language, style, and imagery.
• •Prioritize "Hair Health" and "Expertise": Consistently weave in messaging about the importance of healthy hair as the foundation of great style, and highlight the knowledge of your professional stylists.
• •Empower and Celebrate Individuality: Use language that makes customers feel understood and celebrated for their unique style. Focus on "you" and "your story."
• •Maintain a Blend of Professionalism and Approachability: While showcasing expertise, ensure the language remains welcoming, friendly, and easy to understand, avoiding overly technical jargon where possible. Offer both educational and fun, engaging content.
• •Be Authentic and Passionate: Let the genuine passion for hair and beauty shine through in all communications, reflecting the brand's heritage and commitment.

Social Perception

Trusted Authority, Convenient One-Stop-Shop, Focus on Customer Experience, Engaging with Younger Audiences, Community-Minded

Copy Examples

• •Headline: Unlock Your Hair's Potential. Expert Care, Stunning Results. Body: At Hairhouse, our professional stylists are passionate about hair health. We listen to your hair goals and create a look that’s uniquely you. Book your consultation today! Tone: Expert, Empowering
• •Headline: Feel-Good Hair Days Start Here. Body: From the latest colour trends to nourishing treatments and the perfect styling products, Hairhouse is your home for hair that doesn’t just look good, it *feels* amazing. Discover your new favourite today. Tone: Friendly, Confidence-Boosting
• •Headline: Your Style. Your Story. Expertly Pierced. Body: Express yourself with confidence. Our professional piercers at Hairhouse provide a safe, clean, and stylish experience, helping you tell your unique story, one piercing at a time. Tone: Empowering, Professional
• •Headline: Tired of Bad Hair Days? We Get It. Body: Let our Hairhouse experts diagnose your hair concerns and prescribe the perfect regimen from top professional brands. Healthy, gorgeous hair is our promise to you. Visit us in-store or online. Tone: Approachable, Solution-Oriented
• •Headline: More Than Just a Salon. It’s a Hairhouse Experience. Body: For 30 years, we've been dedicated to the art of beautiful hair. Join the Hairhouse family and discover a world of expert advice, premium products, and services designed to make you shine. Tone: Community-Oriented, Passionate