Brand Tone

Supportive and Empathetic, Positive and Hopeful, Informative and Science-Backed, Community-Oriented, Accessible and Friendly

Brand Values

• •Efficacy and Results
• •Natural and Safe Ingredients
• •Empathy and Support
• •Transparency
• •Well-being

Best Practices

• •Embrace the Founder's Story: Continuously weave Lucy Palmer's personal experience with postpartum hair loss into the narrative. This builds authenticity, empathy, and relatability.
• •Prioritize "Hopeful Realism": While showcasing impressive results and maintaining a positive outlook, acknowledge the emotional journey of hair loss. Avoid over-promising miracles; instead, focus on scientifically supported improvements and the journey to healthier hair.
• •Educate and Empower: Consistently explain the science behind key ingredients like AnaGain™ in simple, accessible terms. This reinforces credibility and empowers customers with knowledge.
• •Foster Community and User-Generated Content: Encourage customers to share their stories and results. Feature these testimonials prominently, as they are powerful social proof and reinforce the supportive, community-oriented aspect of the brand.
• •Maintain Visual and Verbal Consistency: Ensure that all marketing materials, from website copy to social media posts, use a consistent color palette (pinks, greens, clean whites), imagery style (bright, positive, real people), and language that is supportive, informative, and hopeful. Adapt the delivery for each platform (e.g., more playful on TikTok) but keep the core messaging aligned.

Social Perception

Positive, Credible, Relatable, Mixed (Effectiveness/Side Effects), Community Focused

Copy Examples

• •Headline: Feeling the thinning? You're not alone. Discover the science-backed path to fuller, stronger hair with Hair Gain Now. Our AnaGain™ powered formulas are here to help you regain your confidence, one strand at a time. Body: Inspired by a personal journey with hair loss, we're committed to natural, effective solutions. See real results, feel the difference.
• •Social Media Post (Image: Before & After): Sarah's incredible 3-month transformation with our Hair Gain Gummies! 🌱✨ 'I never thought I'd get my hair confidence back after the shedding started. Hair Gain Now changed everything!' Share your journey with us! #HairGainNow #HairGrowthJourney #RealResults #AnaGain
• •Product Description Snippet (for Hair Mask): Nourish your way back to vibrant hair. Our Miracle Hair Mask, enriched with natural AnaGain™ and essential vitamins, deeply conditions and strengthens from root to tip. Say goodbye to lifeless locks and hello to a healthier, fuller-looking mane. Because you deserve to feel fabulous.
• •Email Subject Line: Lucy's Story: How Hair Gain Now Began (and How It Can Help You) Email Body Snippet: I remember the distress of seeing my hair thin. That's why I created Hair Gain Now – to offer a hopeful, effective solution backed by science and nature. Let's start your journey to better hair health together.
• •Short Ad Copy (Video focus): Tired of hair fall? 👋 Meet your new routine! Hair Gain Now's clinically proven AnaGain™ products help reduce shedding and boost growth. Visible results, naturally. Tap to learn more and begin your hair revival!