Brand Tone

Encouraging and solution-oriented, informative and hopeful, accessible and friendly, aiming to build trust.

Brand Values

• •Efficacy
• •Comprehensiveness
• •Transparency
• •Customer-Centricity

Best Practices

• •Always acknowledge the emotional aspect of hair loss; start with an understanding of the customer's concerns before presenting the solution.
• •Focus on what ingredients do for the customer's hair (benefits) rather than just listing them (features).
• •Frame the narrative around taking control and finding a solution, using empowering language such as "discover," "transform," and "revitalize."
• •Regularly feature genuine customer testimonials and before-and-after photos to build credibility and trust.
• •While acknowledging the problem, maintain an overall message of optimism and the possibility of improvement.

Social Perception

Largely positive, seen as a brand that provides a tangible solution to a common and often distressing problem; effective for many users; perceived as a legitimate and safe company.

Copy Examples

• •Tired of seeing more hair in your brush than on your head? Take control of hair loss with Hairfy.
• •Our secret? A powerful blend of Biotin and Collagen in every capsule. Ready to nourish your hair from within? ✨ #Hairfy #StrongerHair
• •More than just a shampoo, it's your daily defense against hair thinning. Our formula, enriched with essential nutrients, strengthens every strand for fuller, healthier-looking hair.
• •Maria saw a difference in just one month. 'My hair feels stronger and I'm seeing less shedding.' Join Maria and hundreds of others on their journey to healthier hair.
• •Your journey to thicker, fuller hair starts now.