Brand Tone

expert, aspirational, and results-oriented

Brand Values

• •Transformation
• •Expertise
• •Quality

Best Practices

• •Lead with Visual Proof: The brand's strength is its visually stunning results. All copy should complement the before-and-after photos and videos. Use text to explain the transformation the user is seeing.
• •Emphasize "Nourishment" and "Food": Consistently use the "Hair Food" metaphor. Frame treatments not as chemical processes but as "feeding" the hair with essential proteins and nutrients to make it healthy and strong.
• •Position Maria Araujo as the Expert: All communications should reinforce her specialized knowledge. Use phrases like "Perfected by our specialist, Maria Araujo," or "The authentic Brazilian technique," to build authority and trust.
• •Focus on the Emotional Outcome: Write copy that speaks to the feeling of the result confidence, freedom from bad hair days, the pleasure of smooth, manageable hair. Use aspirational language that connects with the customer's desired self-image.
• •Be Direct and Benefit-Oriented: While aspirational, the copy should remain clear and direct. Clearly state the benefits: "100% straight hair," "eliminates frizz," "reduces volume," "long-lasting results." This addresses the primary motivation of the target customer.

Social Perception

The social perception of HAIR FOOD is largely positive, built on the visual evidence of its results and direct engagement with customers. It is perceived as Effective & Trusted, a Problem-Solver, and providing Authentic Brazilian Keratin.

Copy Examples

• •Text Overlay: From "I can't manage this frizz" to "I can't stop touching my hair." Caption: The Brazilian Keratin transformation your hair has been waiting for. We don't just straighten hair, we feed it with the nourishment it needs to shine. Ready for your change? DM us for a consultation! #BrazilianKeratin #HairTransformation #HairFood #KeratinAthens
• •Headline: The Authentic Brazilian Secret to Flawless Hair. Sub-headline: Our expert-led keratin and hair botox treatments deliver long-lasting smoothness and incredible shine. Experience the HAIR FOOD difference. Button: Book Your Transformation.
• •Caption: Shine, strength, and smoothness in every strand. This is more than a treatment; it's a new beginning for your hair. Our Protein Smoothing therapy restores vitality while delivering that perfect, straight look. #HairGoals #HealthyHair #BrazilianHair #AthensBeauty
• •Headline: Tired of Fighting Frizz? Win the Battle. Body: You've tried everything. Now, try the one thing that works. HAIR FOOD's Brazilian Keratin treatment, perfected by specialist Maria Araujo, offers a real solution for smooth, manageable, and stunningly beautiful hair. See our client results and book your appointment in Athens today. Call to Action: Learn More.
• •Text Overlay: Why is our keratin different? It NOURISHES while it straightens. Caption: It's not just about getting straight hair, it's about keeping it healthy! Our "Hair Food" philosophy means we use quality ingredients that strengthen the hair fiber. Drop your hair questions in the comments! #HairCare #KeratinExpert #HairTips #HairBotox