Brand Tone

Aspirational & Trendy, Playful & Expressive, Empowering, Approachable Luxury, Story-Driven & Crafted

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Innovation & Trendsetting
• •Customer Satisfaction
• •Storytelling through Design
• •Ethical Standards

Best Practices

• •Embrace "Drama" Positively: Use words like "drama," "statement," "bold," "expressive," and "playful" to evoke excitement and individuality, rather than negativity. Connect "drama" with high fashion, confidence, and fun.
• •Highlight Craftsmanship & Story: Weave in mentions of handcrafted details, unique design stories, or the inspiration behind collections to reinforce the "haute couture" and thoughtful aspect of the brand.
• •Stay Current & Connected: Regularly reference trends, popular culture (like their collaborations), and seasonal styles to maintain a fresh, fashionable, and relevant voice.
• •Empower and Inspire: Frame product benefits around self-expression, confidence, and celebrating individuality. Use active, empowering language that encourages customers to be bold and creative.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy reflects the vibrant, stylish, and often playful imagery seen on their website and social media. The tone should feel like a natural extension of the product's aesthetic.

Social Perception

Stylish & Fashionable, Good Quality, Unique & Distinctive, Fun & Playful, Celebrity Endorsed/Used, Accessible for Gifting and Personal Use

Copy Examples

• •Headline: Don't Just Follow Trends. Set Them. ✨ Body: Your hair is your canvas. Express your iconic style with Hair Drama Company's latest collection. Dare to be you. #HairDrama #ExpressYourself #TrendingNow
• •Headline: From Desk to Diva in Seconds. Body: Unleash your inner drama. Our handcrafted accessories are designed to turn heads and tell your unique story. Shop the look that speaks to you. #HauteHair #StyleStatement
• •Headline: Life's Too Short for Boring Hair. Body: Channel your favorite on-screen icon or create your own legendary look. With our [Emily in Paris/Barbie/Disney] inspired collections, every day is a new drama. #PlayfulStyle #LimitedEdition #HairGoals
• •Headline: The Secret to Effortless Glam? It's All in the Details. Body: Elevate your everyday with accessories that blend luxurious craftsmanship with bold design. Because confidence is your best accessory. #LuxuryHair #HandcraftedDrama
• •Headline: Be the Main Character. Body: Your style. Your rules. Our accessories are here to empower your self-expression, one dazzling piece at a time. What story will your hair tell today? #Individuality #HairFashion