Brand Tone

Empowering, Problem-Solving/Reassuring, Approachable & User-Friendly, Value-Oriented, Enthusiastic & Positive

Brand Values

• •Empowerment
• •Innovation & Quality
• •Hair Health
• •Versatility & Convenience
• •Customer Satisfaction
• •Self-Expression

Best Practices

• •Use empowering language to inspire confidence.
• •Highlight the problem-solving capabilities of the product, addressing frizz, damage, and time constraints.
• •Maintain an approachable and user-friendly tone, emphasizing ease of use.
• •Clearly communicate the value proposition, positioning the product as an effective and affordable solution.
• •Incorporate enthusiastic and positive language, reflecting the joy of achieving fabulous hair.

Social Perception

Effective, Easy to Use, Good Value, Confidence-Boosting

Copy Examples

• •Unlock your hair's full potential and wear your crown with confidence! Our Multi Hair Styler empowers you to embrace your natural beauty.
• •Tired of frizz and heat damage? Our 5-in-1 Curling Iron is designed to minimize damage and control frizz, giving you healthy, styled hair.
• •Styling made simple! Whether you're a novice or a pro, our styler is easy to use and delivers salon-quality results every time.
• •Get the look you love without breaking the bank! Our Multi Hair Styler offers incredible value, outperforming expensive alternatives.
• •Experience the magic of effortless styling! Our revolutionary tool is a game-changer for achieving fabulous curls, waves, and sleek styles.