Brand Tone

A blend of Professional Expertise and Approachable Warmth. They project confidence in their skills while making clients feel comfortable and valued.

Brand Values

• •Quality Craftsmanship: Delivering high-standard hair services.
• •Client Satisfaction: Prioritizing the client's happiness and ensuring they feel good about their hair.
• •Skilled Artistry & Expertise: Valuing the talent and continuous learning of their stylists.
• •Personalized Service: Understanding and meeting individual client needs and preferences through consultation.
• •Welcoming Environment: Creating a positive, comfortable, and professional salon atmosphere.
• •Staying Current: Keeping up with modern trends while also mastering classic techniques.

Best Practices

• •Define Your Voice Pillars: Clearly identify 3-5 core attributes of your brand's voice (e.g., "Expert," "Welcoming," "Stylish," "Attentive"). Use these as a checklist when creating any content.
• •Focus on Client Benefits, Not Just Features: Instead of just saying "We offer haircuts," say "Refresh your look and boost your confidence with a precision haircut tailored to your features and lifestyle by our expert stylists."
• •Use "You-Oriented" Language: Frame your copy around the client and their needs/desires. For example, "You'll leave feeling confident and beautiful" is stronger than "We make people feel confident."
• •Show, Don't Just Tell: Use vivid descriptions and client testimonials (with permission) to demonstrate your expertise and the positive experiences at the salon, rather than just stating you're "good." Visuals on social media do this effectively, and copy should complement them.
• •Maintain Consistency Across All Platforms: Whether it's a website bio, an Instagram caption, a Facebook post, or an email newsletter, the core tone and messaging should feel harmonious and instantly recognizable as Hair Classics. Train any staff who manage communications on these guidelines.

Social Perception

Reputable & Trusted: Hair Classics is likely perceived as a reliable and skilled salon in the Columbus, Ohio area. High-Quality Services: Clients expect and seem to receive excellent results, especially in coloring and styling. Good Customer Service: The salon is generally seen as friendly, attentive, and professional. Worth the Investment: While not explicitly a budget salon, clients likely perceive the pricing as fair for the quality of service and expertise received. Go-To for Transformations: They are seen as capable of delivering significant and positive hair changes.

Copy Examples

• •Step into Hair Classics, where artistry meets expertise. Our passionate stylists are dedicated to crafting the perfect look that celebrates your unique style. Book your consultation today and experience the difference.
• •Dreaming of effortlessly chic, sun-kissed hair? Our balayage specialists at Hair Classics create seamless, natural-looking dimension tailored just for you. Discover your most radiant color yet.
• •From consultation to creation ✨ We loved bringing this gorgeous hair vision to life! Swipe to see the before. At Hair Classics, your dream hair is our passion. #HairClassicsSalon #ColumbusStylist #HairTransformation #BalayageExperts #HealthyHair
• •Welcome to Hair Classics, where we believe great hair is the foundation of confidence. Our team of dedicated professionals combines classic techniques with the latest trends to provide personalized, high-quality hair care in a warm and inviting atmosphere.
• •New to Hair Classics? Discover your best hair ever! Our expert stylists are ready to listen to your vision and deliver stunning results. Click here to explore our services and book your first appointment – a warm welcome awaits!