Brand Tone

friendly, helpful, professional, and enthusiastic

Brand Values

• •Accessibility: Making professional hair products and advice accessible to all New Zealanders.
• •Expertise & Trust: Over 20 years of industry experience, offering professional advice from qualified hairdressers.
• •Authenticity: Guaranteeing 100% genuine products.
• •Customer Focus: Providing personalized recommendations and excellent customer service, including fast delivery and easy returns.
• •Inclusivity & Self-Expression: Believing in the power of self-expression through hair and celebrating diversity.
• •Quality & Selection: Offering a wide selection of competitively priced professional products from top brands.
• •New Zealand Owned & Operated: Proudly highlighting their local roots.

Best Practices

• •Stay Helpful and Approachable: Always frame copy from a perspective of helping the customer achieve their hair goals. Use inviting language like "We're here to help," "Chat with us," or "Let's find your perfect match."
• •Emphasize Expertise with Clarity: While highlighting professional knowledge, avoid overly technical jargon. Explain benefits clearly and concisely. Phrases like "Our experts recommend" or "Trusted by professionals" can convey authority without alienating customers.
• •Maintain a Positive and Enthusiastic Voice: Use upbeat language and positive framing. Focus on the joy and confidence that great hair can bring. Emojis can be used appropriately to enhance this tone, especially on social media.
• •Be Inclusive and Celebratory: Ensure copy reflects the brand's value of celebrating diversity and self-expression. Use language that appeals to a wide range of individuals and hair types.
• •Reinforce Trust and Authenticity: Consistently mention the guarantee of genuine products and the brand's New Zealand roots. This builds credibility and resonates with local customers. Phrases like "100% Genuine Brands" or "Proudly NZ Owned" are effective.

Social Perception

Customers generally perceive Haircare Market NZ very positively, frequently citing excellent customer service, fast shipping, genuine products, and competitive prices. The emphasis on genuine products and professional advice positions them as a trustworthy source for haircare. Their messaging about inclusivity and self-expression likely resonates well with a broad audience. Customers appreciate the availability of expert advice and the company's willingness to assist.

Copy Examples

• •Headline: Unlock Your Best Hair Days Yet! ✨ Body: Tired of guessing games with your haircare? At Haircare Market, our experts are here to guide you to the perfect products for YOUR unique hair. Shop top professional brands and enjoy fast NZ delivery! #PerfectHairDay #NZHaircare #ExpertAdvice
• •Headline: Real Results, Happy Hair! 😍 Body: Join thousands of Kiwis who trust Haircare Market for genuine, professional-grade haircare. From Kérastase to Olaplex, find your holy grail products and let your hair shine! Plus, get $10 off your first order! #HaircareNZ #TrustedBrands #ShinyHair
• •Headline: Express Yourself Through Amazing Hair! 💁‍♀️💖 Body: At Haircare Market, we celebrate every hair type and style! Discover a world of possibilities with our huge range of products and get personalized tips from our friendly team. Because your hair is your ultimate accessory! #HairGoalsNZ #SelfExpression #InclusiveBeauty
• •Headline: Salon-Quality Hair, Delivered to Your Door! 🚚✨ Body: Why wait for your next salon visit? Get professional haircare advice and your favourite brands like Redken, Wella, and ghd delivered fast, right across New Zealand. Expert care is just a click away! #ProfessionalHaircare #NZOwned #FastDelivery
• •Headline: Your Hair's Best Friend is Here! 👋 Body: Got a hair concern? Need a product recommendation? Our qualified haircare pros are ready to chat! We believe everyone deserves to feel confident and beautiful. Let us help you find your perfect match! #HaircareExperts #NZBeauty #HealthyHairJourney