Brand Tone

friendly, welcoming, and expert

Brand Values

• •Client-centricity & Personalized Experience
• •Expertise & Education
• •Hair Health
• •Confidence & Beauty
• •Quality & Luxury

Best Practices

• •Always Prioritize a Welcoming and Friendly Approach: Start and end communications with a warm and inviting tone. Even when discussing technical aspects of hair care, maintain approachability.
• •Highlight Expertise with Confidence, Not Arrogance: Share knowledge and certifications to build trust, but always frame it in terms of how it benefits the client (e.g., "Our IBE® certified stylists ensure a damage-free extension experience").
• •Emphasize the Personalized Experience: Use language that speaks directly to the individual's desires and concerns. Phrases like "your hair goals," "customized for you," and "we listen" reinforce this.
• •Focus on the Positive Outcome and Feeling: Connect services to the emotional benefits – feeling beautiful, confident, and happy with one's hair.
• •Maintain Clarity and Provide Education: Explain services and aftercare in an easy-to-understand manner, empowering clients with knowledge about their hair health.

Social Perception

Positive Customer Reviews, Expertise Recognized, Welcoming & Clean Environment, Strong Recommendation Rate, Focus on Transformations

Copy Examples

• •Dreaming of the perfect blonde? At Hair by Nicole StPierre, we combine artistry with expertise to bring your ultimate hair goals to life, all while keeping your locks healthy and radiant. Book your transformation today!
• •Experience the luxury of Invisible Bead Extensions®. Our certified stylists will craft a seamless, natural look that adds volume and length without compromising your hair's health. Feel confident and beautiful with every strand.
• •Your journey to gorgeous hair starts here. From in-depth consultations to personalized color and styling, our team is dedicated to making you feel understood and adored. Let's create a look that’s uniquely you.
• •More than just a hair appointment, it's a confidence boost. Our expert stylists are passionate about enhancing your natural beauty and ensuring you leave our salon feeling like the best version of yourself.
• •Healthy hair is beautiful hair. We prioritize the integrity of your hair in every service, from stunning balayage to vibrant blondes, ensuring you achieve your dream color without the damage.